In part three of our series on Robert Cialdini's "Influence," we talk about why you shouldn't always follow the wisdom of the crowd.

Full show notes

Things mentioned in this episode:

Influence: The Psychology of Persuasion, by Robert Cialdini

Robert Cialdini

Weapons of Influence #1: Reciprocation (Ep. 186)

Weapons of Influence #2: Commitment and Consistency (Ep. 189)

HuffPost - The Jonestown Massacre

Binging with Babish YouTube channel

Do You Even Meditate? (Ep. 188)

Bystander effect

Pluralistic ignorance

Predictably Irrational, by Dan Ariely

Harry Potter and the Methods of Rationality, by Eliezer Yudkowsky

Listen Money Matters

The Telegraph - Rapper 50 Cent makes $10m after plugging stock on Twitter

The Bad Crypto Podcast

Brilliant

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Timestamps:

0:01:12 - What is social proof and how does it affect us?

0:08:26 - The two factors that make social proof powerful

0:19:35 - Some practical examples of social proof

0:26:13 - Sponsor: Brilliant (Learning problem-solving skills)

0:28:40 - The story of a flying saucer cult

0:36:11 - Pluralistic ignorance and the bystander effect

0:46:28 - Exploiting people's perspectives through social proof

1:03:36 - Recap and conclusion

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