In part four of our series on Robert Cialdini's "Influence," we talk about the link between persuasion and being likable.

Full show notes

Things mentioned in this episode:

Influence: The Psychology of Persuasion, by Robert Cialdini

Robert Cialdini

Weapons of Influence #1: Reciprocation (Ep. 186)

Weapons of Influence #2: Commitment and Consistency (Ep. 189)

Weapons of Influence #3: Social Proof (Ep. 193)

Joe Girard

A Master Class on Buying a Car – Part 1 (Ep. 69)

A Master Class on Buying a Car – Part 2 (Ep. 70)

The Science Behind First Impressions: How The Halo Effect Can Lend You Instant Credibility

Thinking, Fast and Slow, by Daniel Kahneman

Daniel Kahneman

Brilliant

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Timestamps:

0:05:53 - How we are influenced by people and things we like

0:18:28 - Being associated with something

0:29:51 - Sponsor: Brilliant (Learning problem-solving skills)

0:31:59 - Physical attractiveness and the halo effect

0:40:26 - Similarities, compliments and how some exploit them

0:51:25 - Contact, familiarity and cooperation

1:00:56 - Recap and conclusion

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