Tonight's Guest WeatherBrain is an AMS Certified Broadcast Meteorologist and Weather Communications Coach whose mission is to keep communities safe and help people live better lives through effective, viewer-focused weather communication. A four-time Emmy winner, Tim brings decades of major-market experience and was among the first in the nation to incorporate augmented reality into daily forecasts. Tim Heller, welcome back to WeatherBrains!

Also, Bruce Jones joins us to discuss the importance of NOAA Weather Radio and its integration in order to save lives.  Welcome back, Bruce!

Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].

• Significant severe thunderstorm activity in West Virginia (01:10)
• Lack of relevant online weather content by local TV stations (08:00)
• Tech early adopters and its influence on the field (15:00)
• Death of newspapers and other products of a bygone era (17:10)
• Issues with corporate meddling in local meteorologist televised forecasts (25:50)
• How technical should a TV meteorologist be when giving a public forecast?  (31:00)
• Emotional toll of weather-related trauma (44:15)
• Four key lessons that broadcast meteorologists need to UNLEARN!  (48:00)
• Earning social media followers and how it has changed the business (50:30)
• Difficulty communicating certainty and timing for winter weather events (01:06:15)
• Emerging prevalence of AI in the weather community (01:10:00)
• Bruce Jones/Midland Weather Radio (01:26:10)
• The Astronomy Outlook with Tony Rice (01:31:40)
• This Week in Tornado History With Jen (01:33:48)
• E-Mail Segment (01:34:50)
• and more!

Web Sites from Episode 1004:

Midland Weather Radio

Picks of the Week:

Tim Heller - TV Weather Talent Coaching and Training - HellerWeather

Bruce Jones - Weather maps from the night the Titanic sank

James Aydelott - James Aydlott on Facebook: Blinded by extreme glare this PM?

Jen Narramore - Ryan Hoke on X: Inside an EF3 tornado in Jeffersontown, KY last week

Jen Narramore - Carried by hurricane waves, these tortoises were swept to Florida’s Fort De Soto

Rick Smith - Out

Troy Kimmel - Weather station chief punished for drunk observations at Okinawa's Ishigaki airport

Kim Klockow-McClain - Out

John Gordon - NOAA National Water Prediction Service

John Gordon - April 1-6, 2025 Severe Weather and Flooding

Bill Murray - Brandon Skalniak's Tornado Radar Museum

James Spann - Extended Range Severe Weather Environment Forecasts

The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.