BrandingBusiness | Expert Opinion

Weathering An Economic Storm: Strategies and Tools for Managing Difficult Business Times


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It would be an understatement to say that most companies were not prepared for the economic crisis that evolved from COVID-19. Since we can’t go back, we must move forward. What can businesses do now to revive and rebuild their brand, and how can companies prepare for future economic crises?

Richard Manders is CEO of FreeScale Coaching Systems. He works with CEOs and leadership teams to scale their business for success, with increased personal freedom. In this episode of Expert Opinion, Richard spoke with Andrea Fabbri about what businesses can do now to weather the storm, prepare for and embrace the changes to come, and why a strong brand promise is important.

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