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Web Accessibility: Is Your Website Excluding Customers Without You Knowing?
Most business owners would never intentionally exclude a potential customer. But if your website is not accessible, that is exactly what is happening. In this episode, Sooz Young speaks with Kim Scotland about what web accessibility actually means for small businesses and why fixing it is both the right thing to do and good for business.
You will learn what web accessibility means in plain language and why it matters more than most people realise, the most common accessibility barriers on small business websites and how to identify them, and simple steps you can take to make your website more inclusive without a full redesign.
🎉 Join the Digital Dominators community for free digital resources and support at technologycoachingonline.com/digital-dominators
EPISODE CHAPTERS
00:00 Introduction to Website Accessibility
02:01 Kim Scotland's Journey into Accessibility
09:00 Fundamentals of Website Accessibility
14:17 Legal Requirements for Accessibility
19:05 Best Practices for Accessible Links
24:34 SEO and Accessibility: A Symbiotic Relationship
27:10 The Importance of Plugin Selection
29:53 Accessibility Testing and User Experience
32:45 The Journey Towards Website Accessibility
34:34 Utilizing Analytics for Website Optimization
37:58 E-commerce Accessibility Considerations
41:19 Building Accessible Templates for Websites
43:25 Choosing the Right Tools for Your Business
47:30 Supporting Businesses with Tech Solutions
KEY TAKEAWAYS
– Website accessibility is not just a legal requirement but a moral obligation.
– Small changes can significantly impact website accessibility.
– Continuous learning is essential for staying updated on accessibility best practices.
– Color contrast is crucial for readability and accessibility.
– Using descriptive link text improves user experience and SEO.
– Headings help structure content for both users and search engines.
– Templates can streamline the process of maintaining accessibility on e-commerce sites.
– Analytics tools are vital for understanding user behavior and improving websites.
– Choosing the right tools for your business is essential for success.
– Accessibility should be a priority in web design and development.
RESOURCES SHARED
- https://kimscotland.com
- https://kimscotland.com/audit/
- https://instagram.com/kim_scotland
- https://www.facebook.com/kimscotland0
- https://www.linkedin.com/in/kim-scotland-155902161/
🧠 Are you ready to Find Your Digital Strengths?
Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.
This isn’t your average quiz. In under 3 minutes, you’ll get:
✅ A personalised result based on 6 key digital skill areas
✅ A free downloadable Tekunoji Digital Mindset Framework
✅ Practical next steps tailored to your digital persona
🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter
👉 Take the quiz now: https://technologycoachingonline.com/quiz/
AD SEGMENT
– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs
View all episodes
By Sooz YoungMost business owners would never intentionally exclude a potential customer. But if your website is not accessible, that is exactly what is happening. In this episode, Sooz Young speaks with Kim Scotland about what web accessibility actually means for small businesses and why fixing it is both the right thing to do and good for business.
You will learn what web accessibility means in plain language and why it matters more than most people realise, the most common accessibility barriers on small business websites and how to identify them, and simple steps you can take to make your website more inclusive without a full redesign.
🎉 Join the Digital Dominators community for free digital resources and support at technologycoachingonline.com/digital-dominators
EPISODE CHAPTERS
00:00 Introduction to Website Accessibility
02:01 Kim Scotland's Journey into Accessibility
09:00 Fundamentals of Website Accessibility
14:17 Legal Requirements for Accessibility
19:05 Best Practices for Accessible Links
24:34 SEO and Accessibility: A Symbiotic Relationship
27:10 The Importance of Plugin Selection
29:53 Accessibility Testing and User Experience
32:45 The Journey Towards Website Accessibility
34:34 Utilizing Analytics for Website Optimization
37:58 E-commerce Accessibility Considerations
41:19 Building Accessible Templates for Websites
43:25 Choosing the Right Tools for Your Business
47:30 Supporting Businesses with Tech Solutions
KEY TAKEAWAYS
– Website accessibility is not just a legal requirement but a moral obligation.
– Small changes can significantly impact website accessibility.
– Continuous learning is essential for staying updated on accessibility best practices.
– Color contrast is crucial for readability and accessibility.
– Using descriptive link text improves user experience and SEO.
– Headings help structure content for both users and search engines.
– Templates can streamline the process of maintaining accessibility on e-commerce sites.
– Analytics tools are vital for understanding user behavior and improving websites.
– Choosing the right tools for your business is essential for success.
– Accessibility should be a priority in web design and development.
RESOURCES SHARED
- https://kimscotland.com
- https://kimscotland.com/audit/
- https://instagram.com/kim_scotland
- https://www.facebook.com/kimscotland0
- https://www.linkedin.com/in/kim-scotland-155902161/
🧠 Are you ready to Find Your Digital Strengths?
Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.
This isn’t your average quiz. In under 3 minutes, you’ll get:
✅ A personalised result based on 6 key digital skill areas
✅ A free downloadable Tekunoji Digital Mindset Framework
✅ Practical next steps tailored to your digital persona
🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter
👉 Take the quiz now: https://technologycoachingonline.com/quiz/
AD SEGMENT
– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs