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Web Agency series – Adriano Esteves from Bürocratik

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This is the second episode of our Web Agency series. We talked to Adriano Esteves from Bürocratik.

Bürocratik is an international award-winning studio specialised on branding and digital. They also have a passion on typography.

The awards they have been wining are a passport to new clients and more and more recognition.

We meet Adriano from Bürocratik at Mirror Conf. Vitor took this photo during Adriano’s talk, and we has mentioned it during this episode.

This episode was recorded in English.

Main topics:
  • Who is Adriano [00:00:25]
  • How did Bürocratik start [00:00:58]
  • The connect to the music [00:03:36]
  • Dealing with large volumes of work [00:07:00]
  • How Bürocratik get clients [00:08:05]
  • National and international clients [00:09:45]
  • Pricing tables [00:10:36]
  • CMS platforms Bürocratik uses [00:11:04]
  • Why WordPress [00:11:55]
  • How Adriano get inspiration from [00:12:55]
  • Budget management [00:13:35]
  • Usability tests with the clients [00:15:15]
  • Dealing with copy [00:16:30]
  • Type of projects Bürocratik has [00:17:12]
  • The awards [00:18:45]
  • Advices for new designers [00:22:45]
  • Design companies to follow [00:24:10]
  • Career path [00:25:10]
  • Every websites look the same nowadays [00:26:40]
  • Dealing with accessibility [00:27:45]
  • Quick questions [00:28:45]
  • Thoughts about typography [00:33:25]
  • Negotiation skills  [00:35:55]
    • Quick questions:
    • What do you see coming in the next 12 months that is going to create a big impact on the web?
      • HTML Canvas
    • Which is the mobile app you couldn’t live without?
      • Clear, Listary and Dropbox
    •  Which is the productivity tool indispensable for your day to day?
      • Active Collab
    • A fundamental podcast or book?
      • Books: You’re My Favourite Client and Design Is A Job, by Mike Monteiro
    • A conference you wouldn’t miss?
      • Awwwards Conference (London) and Mirror Conf (Portugal)
    • Any suggestions for our next guest?
      • Rui Quinta, design & typography

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      10webBy Ricardo Correia e Vitor Silva