Web Marketing That Works

Adam Franklin chats to Jeremy about building a sticky brand that stands out and attracts customers. What we can learn from big brands like Google and how that applies to small and medium businesses too.

Here's how Jaime landed high profile guests like Seth Godin and who her 3 white whales.

Adam Franklin chats to Gini about the hits and misses on her marketing journey. Like how blogging leads to 80% of revenue and why some products have failed.

1. Mark’s 3 specific criteria for investing

2. Why he actively focussed on building a community around his business

3. Why he believes that every business needs to become their own PR agency

4. What he keeps pinned to his wall to prevent him forgetting about his failures.

- Listen out for: his marketing philosophy that was inspired by Australia’s best known advertising man - John Singleton.

Toby talks to Tom Morkes, founder of Insurgent Publishing about influencer outreach, a disciplined approach to success, the importance of multiple projects, crowdfunding and the key lessons he learned from 5 years of active duty as an Officer in the US Army.

Adam talks to Matt on defining your customers, educating your market and connecting with influencers.

Chris spoke to me about the obstacles and challenges non profits face, the kinds of marketing that has worked for them, how they’ve found and appointed ambassadors and much much more.

Toby talks to Sam, founder of Stab Magazine about starting from scratch, taking it digital and how the audience must come first every time.

Adam talks to Kate Toon about SEO, copywriting and the importance of working with people who laugh at your jokes!

John talks to Toby about his philosophy of vision, culture, people and planning that enables him to create high performance teams and the importance of process. He also shares his quiet place that he used to develop his philosophy and why he is never satisfied.