These days, kids dream of becoming social media influencers in the same way they've always dreamed of becoming actors, athletes, and politicians. Those dreams are, in part, because of the fame and wealth that comes with online notoriety. But that wasn't always the case. The first social media influencers -- the early bloggers of the late 90s and early 2000s -- weren't creating content because it could make them rich. In fact, it was the opposite. They actively resisted monetizing on their popularity.
That began to change in 2002 when an entrepreneur named Henry Copeland launched a new advertising platform called BlogAds. BlogAds gave bloggers the ability to easily monetize on their content for the first time.
Adoption was slow at first. Bloggers didn't want to violate their personal space with intrusive ads. But, as the demand on bloggers grew alongside their audiences, more and more online influencers began realizing they had to turn their passion into a business if they wanted to survive. Lucky for them, BlogAds was there to help.
This episode of Web Masters features host Aaron Dinin having a conversation with Henry as he shares the story of BlogAds.
For a complete transcript of the episode, click here.
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