Google Analytics...It's a super important (and totally free) tool to have for your website, but do you know how to read it, use it and implement strategies in order to increase website traffic? On this episode, Mistie takes you through the basics of Google Analytics and explains how you can use the data to create and implement strategies that can help you to gain more traffic to your website. She will cover (just to name a few):
The definitions of the main components tracked in Google Analytics
Examples of each component and how to interpret the data
The purpose of a bounce rate and how that can help you improve website traffic
How to follow website users' behavior and how to develop strategies for improvement
How to read the Aquisition section
How to see what search queries are resulting in impressions and clicks to your website, and where your website ranks on average page position for each search query
How to see the most visited and least visited pages on your websiteThis information is Imperative in implementing a strategy to increase organic search results based on how you want your website to be found. It will also help you figure out how to change up your content for more engagement and longer sessions and lower bounce rates.
For any questions, you can send an email to [email protected], or call 540-947-1167, visit the website at https://rio-llc.com or send a Messenger chat from Facebook @riollc. You can also click the link below to send a voice message - which some please do that as Mistie is really excited to see how that works!
A huge shoutout to Punchline for letting us use "Whatever I Want, Whenever I Want" as the Web Presence Rockstars Podcast's theme song. Here's the link so y'all can hear the entire song cos its really great!! https://youtu.be/vtduzF-sN1w And here's the link to their website https://www.punchlion.com/ Check them out!
Enjoy the podcast and thanks for listening! It means the world!