Today on our Web Video Marketing Show podcast, Ryan is joined by Nick Hancock, Dream Engine’s Studio Manager. Ryan and Nick discuss:
* How It’s Not About The Camera: you can splurge all of your money on a tricked-up camera kit and lenses, but there are cannier, smarter ways to produce videos that will save you money.
* How It’s Not About You: introducing the crucial principle about creating content for your audience, rather than for yourselves.
* We talk about the concept of “Showing”, not “Telling”, and the importance of harnessing the visual aspect of video.
* And we introduce the idea of “One Purpose”, and how answering one simple question can help you get the best result from your video productions.
The tech tip for this week is the importance of white balancing your camera: what it is, how you do it, and why it can make your video productions look so much better. And we explain why video case studies are an incredibly powerful opportunity to promote your work.
You can download this podcast directly from this link, or find The Web Video Marketing Show podcast on iTunes.
Episode Transcription
Ryan: Hi, this is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia, called Dream Engine. Making videos is a huge passion for me. In this podcast, I’ll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you can implement in your business right now to improve your web video and marketing and build a stronger connection with your audience.
This is the Web Video Marketing Show, episode 16. Welcome back. As you can tell from the intro, I’ve changed things up a little bit. Actually decided to evolve the show a little bit to tell you a bit more about what I’m doing in Dream Engine which is my video production company.
This has come about because of some feedback that I’ve got from listeners, that they came to learn a little bit more about the sort of work that we’re doing, and to share some of the tips that we’re using in our business and how you can apply them to your business.
Something else is new today as I’m going to be introducing a new co-host; the studio manager at my video production business, Dream Engine, Nick Hancock. Welcome, Nick.
Nick: Thank you, Ryan. Good to be here. A little bit different, isn’t it?
Ryan: It is. It’s going to be pretty cool for people to hear a bit about what you do at Dream Engine and the sort of work that you’ve been doing. Just to introduce people, can you tell the listener about what your work is here at Dream Engine?
Nick: My role at Dream Engine, Ryan is to handle all aspects of the video from the production process through to the postproduction, which means that we shoot and we edit and that’s all on me. That’s all under my umbrella. I’m making sure that clients are happy and that they eventually get the video that they’d commission us to create.
Ryan: What is it about video production that you love? Why did you want to get into it?
Nick: I don’t know. In terms of origin stories, I really liked some of the stuff that you’ve said in the past. For instance, seeing Superman and developing this interesting in Green Screen Production and how you have a documentary background primarily. For me, it was more one of the things that I really enjoyed. I always had fun working on video productions, always loved to make my own.
