On today’s episode I sit down with David Horvath for an epic dive into the world of character IP.
Since the late 90s, David and his wife and business partner Sun-Min Kim have been creating character brands in the US and Korea. Their two most famous creations are Uglydoll, which started as a handmade designer toy at Giant Robot, and Bossy Bear, which began life as a children’s book.
David shares contrarian insights about his experience growing character brands that endure. This episode is a treat for people who want to know how to create characters as popular as Hello Kitty and Paddington Bear
In the first part of the conversation, we discuss how David got his start making kids TV cartoons in Japan, the Uglydoll and Bossy Bear development arcs, and strategies he’s learned for retaining character IP.
We talk about the value of being discovered in meaningful places, and the pitfalls of being perceived of as marketing, and the difference between successful toys and enduring characters.
There are links to most of the characters, people, and shows that David mentions in the show notes.
If you would like to sponsor the show, send me a DM @nnnnicholas.
As always, this show is provided for entertainment and education purposes only and does not constitute financial advice or any form of endorsement or suggestion. Crypto is risky and you alone are responsible for doing your research and making your own decisions.
I really enjoyed this extensive conversation with David Horvath where we had the opportunity to go deep on the small world of building big characters. I hope you enjoy the show.
David Horvath’s substack
Full Episode: Bossy Bear Solves a Mystery, Rides a Roller Coaster, & Bestie Celebration! | Nick Jr. - YouTube
David Horvath - Wikipedia
Uglydoll - Wikipedia
@OozeFriend
Quote by Aristotle: “Give me a child until he is 7 and I will show y…”
Rodney Alan Greenblat
PaRappa the Rapper - Wikipedia
The original Rody Horse – rodytoy
Uglydoll - Wikipedia
Mo Willems - Wikipedia
Don’t Let the Pigeon Drive the Bus! by Mo Willems
Bigshot Toyworks
human made - Google Search
kaws - Google Search
BRIDGE SHIP HOUSE official
Tokyo Gift Show | Japan’s Largest Lifestyle & Gift Trade Show
Licensing Expo | The meeting place for the global licensing industry
LICENSING JAPAN | CONTENT TOKYO
Bologna Children’s Book Fair, 6-9 March 2023
Morris Fewmany Special by Kaori Hinata - myplasticheart
SOFUBI – TOY TOKYO
MEDICOM TOY – TOY TOKYO
Isaac Larian - Wikipedia
Schylling
Michael Andrews, Toy Design Faculty | Otis College
Toy Fair
ralph mcquarrie - Google Search
Frank Olinsky
Fred Seibert - Wikipedia
Linda Simensky - Wikipedia
Home - little bee books
bearbricks - Google Search
kubricks toy - Google Search
Bearbrick Spot
A Japanese mall that David mentioned: PARCO
Another Japanese Mall that David mentioned
Anpanman
Peanuts Collection | Super7
Mondo Mascots
Super Sentai Mask Collection | RangerWiki | Fandom
Yukinori Dehara– Page 3– GiantRobotStore