Our guest this week is Antonio Garcia-Martinez, New York Times bestselling author of Chaos Monkeys and Founder of Spindl. Spindl is creating attribution solutions for the Web3 space. They offer easy integration, Web2 and Web3 funnels, and meaningful analytics on ROI, CAC, retention, and more in an actual dashboard.

In this week’s podcast we talk to Antonio about the obstacles in measuring marketing performance in Web3 and how developing Web3 attribution will impact marketers and consumers. We also take a step back to discuss the differences between Web2 and Web3 – not just technologically, but from an ethical and human perspective – and the implications of striving for a Web3 digital marketing system that's similar to what we know in Web2.

We also discuss the latest news about Robinhood, podcast ad fraud, and Walmart's metaverse – as well as the "not-news" regarding Apple's supposedly changed policy on NFTs (hint: nothing has changed).

SOURCES & MORE: https://upptic.com/web3-marketing-measurement-with-antonio-garcia-martinez-spindl-app-talk-with-upptic

REGISTER FOR OUR WEB3 WEBINAR: https://us06web.zoom.us/webinar/register/1416618928232/WN_nq5y952aSiO0BMmTeKK9dQ