Webcology

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was responsible for machine learning improvements to various Google products, including search, Gmail and the Google Assistant. At the time, we wrote that it wasn’t clear what Giannandrea’s involvement with Siri would be, but the virtual assistant definitely could definitely use his help. Indeed, earlier this week, Apple merged Siri and its machine learning groups under Giannandrea’s leadership. He’s now “Chief of Machine Learning and AI Strategy.”

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Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

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Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who seems to be challenging lots of what GG says. Google says they managed to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages.

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Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s name based on the category the user queried. Google has removed the ability for users to book rides with Uber directly through the Google Maps app. This is a feature that has been around since 2017, and was removed without any announcement other than an update to the “Request a ride” help page. Google has started showing store return policies within Google My Business listings in local search results. This was first spotted by Sergey Alakov, who posted about it on Twitter. July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure.” Facebook is now monetizing groups by giving admins the option to implement monthly membership fees. Subscriptions are currently being piloted with a select number of groups and may be rolled out more widely depending on user feedback. Facebook says that subscriptions are being introduced as a way to support group admins who give their time and energy to maintaining communities.

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No Follow Links for SEO Ranking; Stars, ratings, and surveys are not ranking factors; Local SEO agencies new agency dashboard
Plus, Matt Cutts gets a lifetime achievement award at the SMX US Search Engine Award ceremony in Seattle at SMX Advanced. Googleoffers clarification on some points mobile. Google doesn’t index images found within DIV tags. Anti-Social Media – the Three ways Facebook spies on you. Plus, a return appearance by acknowledged expert, sought after speaker and article contributor.Roger Montti .

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Previewing the 2018 Rocks Digital Marketing Conference with featured speakers Roger Montti, Lissa Duty, Michelle Stinson Ross, and Bill Hartzer. Business owners, brand mangers and digital marketers from agencies and enterprise corporations around the United States will converge on Dallas, Texas for this national digital marketing conference later this June.

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A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a year ago. This is bad for the Internet. But it can be good news for you.Russian search engine Yandex has introduced a smart speaker, marking the company’s first foray into the world of hardware. The company’s smart speaker, called Yandex Station, is designed to compete with the likes of Amazon Alexa, Google Home, and Apple HomePod. Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google. Android Police reports Google is testing a new Google Maps interface for Android showing category search suggestions based on where you are looking at the map. Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrived. Here’s a look at how to get started using it. Notes are available at the account, campaign and ad group levels. Just as in Google Analytics, notes in AdWords can be added by clicking on a point in the performance chart.

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Google has a bias towards scientific truth; Google sues SEO company BeyondMenu, Point Break Media, and Supreme. Plus, The Ultimate Guide  to WordPress and GDPR Compliance – Everything You Need to Know. Plus, Google’s New Algorithm Creates Original Articles From Your Content.

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Kim Krause Berg, the owner of Cre8asite Forums and founder of Cre8pc, talks ot5 Jim Hedger and guest host Kristine Schachinger about how the revered  Cre8asite Forums are being close down after 20 successful years. 
She had recently announced:
"There is no easy way to say this, so I'll make it simple.On May 25, 2018 these forums will close down. I'll make an announcement in public next week. For now, the only people who are regulars here can be found here in LABS, and it's you that I feel should learn first.
No need to read much into it. It's been over 20 years.
It's time."

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Gannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets. Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would begin deactivating accounts back in March. Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions, prominent badges, and AMP results. By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images. Follow our guidelines to increase the likelihood that your content will appear in Google Images search results. Google has updated the mobile-friendly test and the rich results test tools to support JavaScript sites better. Google posted on Twitter that you now will see rendered HTML, console log, exceptions and stack traces.

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