Webcology

Jim interviews Dr. Ann Cavoukian, the Information and Privacy Commissioner of Ontario, Canada. They discuss how the Commission forced Facebook to alter its privacy provisions, plus they discuss personal threats to individuals stemming from loss of privacy, the future of privacy, technologies and consumer education.

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Jim and Dave analyze the JCPenney SEO controversy, plus The Texas attorney general is leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results. Also, tune in for a stimulating conversation on linkbuilding with SEOMoz founder Rand Fishkin.

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Jim and Dave discuss the disappearance of the Head of Marketing for the Middle East and North Africa for Google, Wael Ghonim, a young Google executive who has vanished among the chaos in Cairo in the middle of civil unrest.

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Jim and Dave discuss Conversion Optimization, improving bounce rates and updating websites, plus they discuss Groupon Target Department Stores expansion into Canada They also discuss a SEORoundtable post that talks about Googles Matt Cutts and JohnMu are forced to out a sketchy SEO company.

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Jim speaks with Liana Evans, CEO, and Becky Ryan, COO of
LiBeck Integrated Marketing, which provides integrated marketing services that focus on cohesively bringing all marketing channels together.

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New Technology, Mobile Paid Ads, Changes Predicted to come among one of the major search engines as Jim and Dave give their Internet Marketing Year in Review with a look into 2011.

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This week, FCC Commissioners voted 3-2 to approve controversial net neutrality rules. Jim and give opposing views on the new rules imposed.

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Search Headlines of 2010 including changes in the Google algorithm,the ongoing evolution of social media , the attempted purchase of Groupon and internet privacy are discussed.

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Leveraging Trust For Better Conversion as we talk to Shane Keats, research analyst at McAfee.com, about McAfee Secure and how online retailers can increase their conversion rates during the Holidays by leveraging trust marks.

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Google Boutiques Launches as Boutiques.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers.

Jim and Dave also speak with the author of the book The Last Original Idea: A Cynic’s View of Internet Marketing, Alan K’necht.

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