Webcology

Artificial Intelligence: Why Digital Marketing Will Never be the Same as Jim Hedger and Dave Davies speak with the author of a blog post on the subject, Eric Enge of Stone Temple Consulting.

The article describes "see some changes in the Internet, in the Internet of things, and you know everything from connected refrigerators, to, you know, connected temperature systems, connected radios, you know all this kind of stuff. So, that can shift digital marketing as well.".Plus Moz CEO Rand Fishkin explains in the post "theways do you see Google possibly using artificial intelligence in the years to come?"

 

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John Giannandrea is named Google's new Head of Search, replacingAmit Singhal who is leaving Google. Giannandreawas the Google executive behind their recent forays into machine learning in search, including RankBrain. He has been with Google since 2010. His new official title will be Vice President of Engineering.

Plus,Yahoo is laying off about 1,700 employees and shedding some of its excess baggage in a shake-up likely to determine whether CEO Marissa Mayer can save her own job.

The long-anticipated purge will jettison about 15 percent of Yahoo's workforce along with an assortment of services that Mayer decided aren't worth the time and money that the Internet company has been putting into them.

 

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Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as  Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder for Google to rank.
Google Explains What It Means To Be Part Of The “Core” Algorithm, therefore  the algorithm needs to be consistent enough to run by itself without much worry that it won't work right. Bing Boasts Continuous Updates To Their Search Engine Daily.

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The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever.

Panda not part a real-time ranking event but it is part of the core algorithm. To me this means Panda remains more like a filter through which Google runs and sorts results. Google says it updates itself live-time, a function of dozens, if not hundreds of parts of the core algorithm(s) that sort information. Gary Illys also states Panda is not live-time but part of the core algo. This might sound confusing but if you think about it a second, it gives us a better look at how Google actually works. Photocopy of the webandSorting results sets based on several factors, including regionalization, personalization, and hundreds of on-page signals.

The return of the Google Dance which has come about through the efforts of webmaster trends analyst Gary Illyes and search quality analyst Nathan Johns will happen on March 2, from 7:30pm to 11:00pm PT, at the main Google campus. Transportation from the SMX conference venue in San Jose will be provided and begins at 6:30pm.Attendance is open to the first 500 SMX West All Access pass holders registered (sorry, one day All Access passes arent eligible). If youve already purchased an SMX West All Access pass (or are a speaker), youre automatically registered for check-in at the Google Dance. If you havent, youll automatically be registered until all 500 passes are gone.

Jim Hedger and Dave Davies also speak with Dixon Jones from Majestic SEO about link evaluation, Penguins, the new SEO Dashboard.Dixon is a director at Majestic Tools, a web based specialist search engine used by the worlds leading digital marketers to analyze how web pages on the internet connect between domains. It is the largest database of its kind that can be analyzed publicly in this way, with well over 3 trillion back links crawled and another 3 billion being crawled every day.Majestic is a Delloite Fast 50 company based in Birmingham.He founded Receptional, one of the oldest independent search consultancies in the UK. He is also the creator of several Murder Mystery Games, the kind groups play at corporate, social, or networking events. We wanted to talk to Dixon today about a bunch of things, including the highly anticipated Penguin update, link evaluation as accountancy, the recent SEO Dashboard upgrade to Majestic Tools.

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All Drupal CMS Versions Susceptible to Exploits, sobe aware that there are some major vulnerabilities that have yet to be patched. ASearch Engine Optimizer Sentenced to More than Three Years in Federal Prison for Extorting Money from a Local Merger and Acquisitions Firm. We learnHow Business.com Increased Subscriptions by 65% in 2015.Bing Now Powers AOL Search: What Advertisers Need To Know. FromCES 2016: Microsoft Partners on Smart Car Technologies asMicrosoft announced multiple partnerships with automotive companies aimed at enhancing the connected car experience. Plus, news onPenguin,Twitter and the 10K character rule, and Internet Explorer8, 9, and 10 support going, going, gone.

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Yahoo to Spin Off its Core Business;Momentology 2016 Predictions; Google Search Will Integrate AMP Pages In February 2016, May Get Ranking Boost andBruce ClaysSearch Engine Relationship Chart.Not quite as complex as it once was.

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CyberMonday beats forecasts with over 3Billion in revenues (or what Google calls lunch), BlackFriday disappoints retailers but was amazing for Amazon. The Slow march of the Penguins Continues into 2016.

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Silicon Valley-based author Martin Ford, who recently penned the book Rise of the Robots: Technology and the Threat of a Jobless Future, talks to Jim Hedger about what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications.

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Google Testing Larger Recipe Descriptions in Search Results; SEMPO Launches 2015 Search Marketer Salary Survey To Assess Industry Earnings;
Plus Adwords Black Friday Cyber Monday Offers plus Jim Hedger and Dave Davies speaks withGreg Galant, theCEO, Co-founder of theShorty Awards.

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Jim Hedger and Dave Davies host aSocial Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guidethat states "before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms operate, who they appeal to, and how all of this relates to your company and your marketing objectives."

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