Webcology

BlackBerry maker RIM announced it will lay off 2,000 people, or 11 per cent of its workforce. Jim and Dave discuss, plus they speak with Personal Life Media founder Susan Bratton. She previews her conversion triggers keynote presentation at SES San Francisco 2011 as well as a new product launch.

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We talk Local SEO with Michael Mire and Ravdeep Sawhney from GetMeListed. Also, Megan Berry, Marketing Manager for Klout (the standard measure of online influence), tells us about the U.S. rollout of Spotify.

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Specific Media, a digital media company, announced its acquisition of social networking destination Myspace for 35 million dollars and one of its investors is Justin Timberlake, Jim and Dave analyze the deal. Jim and Dave also welcome Drew Curtis, the Founder of the popular news aggregator, Fark.

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Jim and Dave recap and give their SES Toronto 2011 Highlights from networking to sessions to the atmosphere. We also hear an exclusive interview Dave conducts with the team from Brafton.

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Jonathan Hochman and Jonah Stein introduce us to CodeGuard, which provides website backup, monitoring, and malware remediation services to small and medium businesses.

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Jim and Dave discuss how Google announced that hundreds of its Gmail accounts have been compromised by hackers based in China. Google said the attack targeted senior government officials and military personnel from the United States and other countries, Chinese political activists, and journalists.

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We wrap up our two-part edition of Webcology with a lively discussion of SEO ethics and industry regulation. With two hot-button issues like that you know our panel of Alan Bleiweiss, Ben Cook, Steve Gerenscer, David Harry, Anthony Verre and Terry Van Horn, all highly opinionated people, wont be pulling any punches!

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This two-part edition of Webcology kicks off with SEO panelists Alan Bleiweiss, Ben Cook, Steve Gerenscer, David Harry, Anthony Verre and Terry Van Horn debating the merits of Outing black hat practices to Google and the mainstream media. Does outing make the web a better place or is it just the SEO version of tattling?

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Jim and Dave discuss Linkbuilding, the debut of the LinkedIn IPO; Yahoo! Search Marketing Blog Closing May 31; The Google Search Team (Finally) Gets Its Own Blog and How Facebook Is Changing Online Business.

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Jim talks with Brasco about news leaking that Facebook hired a large PR firm, Burson-Marsteller, to attack Google. Jim also weighs in on Microsoft buying Skype, the impending release of Google's Chromebook and Google I/O.

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