In this episode of the Webfor Marketing Podcast we talk about Google and E.A.T. (Expertise, Authority, Trust). This episode covers a wide range of E.A.T. topics from what is E.A.T. to the role it plays in Google Search, and much more. Michael, Kevin, and Jake share their thoughts on the role E.A.T. plays in search and how business owners and marketers should be thinking about and incorporating E.A.T. best practices into your SEO Strategy.

The Webfor team discussed the following topics:

1. What is E.A.T.?

2. Quality Rater Guidelines

3. E.A.T.'s role in Google Search

4. E.A.T.'s role in the ranking process

5. How do E.A.T. ratings work?

6. Is there a sitewide E.A.T. score?

7. E.A.T. best practices (Quick tips for E.A.T.)

Podcast hosts:

Kevin Getch - Found & CEO of WEbfor

https://webfor.com/team/kevin-getch/

https://webfor.com/blog/author/kevin-getch/

https://www.linkedin.com/in/kevingetch

https://twitter.com/kevingetch

https://www.sempdx.org/about/board-members/

Michael Cortez - Partner & Marketing Manager at Webfor

https://webfor.com/team/michael-cortez/

https://webfor.com/blog/author/michael-cortez/

https://www.linkedin.com/in/michaelcortez87/

https://twitter.com/mpcthemarketer

https://www.sempdx.org/about/board-members/

Jake Morley - SEO Specialist at Webfor

https://webfor.com/team/jake-morley/

https://www.linkedin.com/in/jake-morley-118a76144/

Resources:

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

https://webfor.com/blog/google-knowledge-graph/

https://webfor.com/blog/what-is-schema-markup/

If you want to talk more check us out and connect with us on socials!

https://www.linkedin.com/company/webfor/

https://twitter.com/webfor

https://www.facebook.com/webfor/

If you want to learn more about our SEO services check us out here!

https://webfor.com/marketing/seo-services/

If you enjoyed the episode please like, share, and follow us on YouTube, SoundCloud, Apple Podcasts, Google Podcasts, and more.

Webfor's Senior Advertising Manager, Drew Tumlinson, and Founder & Director of Strategy, Kevin Getch, dive in to all things Social Media Marketing in this episode of the Webfor Marketing Podcast. They talk everything social from what's included in an organic social media strategy to running successful paid social media campaigns and everything in between!

In this episode, Tricia Davis-Payne and Kevin Getch of Webfor discuss some strategic marketing concepts that can help your business succeed in the digital age. Whether you're looking to reach more customers online or simply want to learn more about how marketing works, this episode is for you!

Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show, we are talking about all things multi-location SEO. We will be chatting about multi-location SEO best practices and more.

Tune in to find out more about:

1. Local landing page (On-page SEO, Schema Markup, NAP info.)

2. Google Business Profile

3. Schema (LocalBusiness, etc.) -

4. Reviews

5. Citations + Local Links (non-profits, charity events, sponsorships, local clubs)

6. Original content

7. SEO at scale/automating SEO

Please remember to follow, like, and share to learn about the latest SEO news.

Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show we are talking all things local SEO. We will be chatting about local SEO best practices and recent updates on the Google local front.

Tune in to find out more about:

1. Google Business Profile (Formerly Google My Business)

2. On Page Optimization (Location pages, About pages, keyword research, and more)

3. Reviews

4. Local Business Schema

5. Citations, Data Ages, and local links

6. Behavioral (CTR, click to call, etc.)

7. Personalization (Search history, location, etc.)

8. Multi-location SEO

Please remember to follow, like, and share to learn about the latest SEO news.

SEO News You Can Use for March 2022 dives into the keyword research process and how that data helps inform your SEO strategy and the on-page optimization process.

What do we talk about:

How to perform a deep dive or analysis of your clients topics and categories?

Why is it important to analyze what your SEO competitors are doing in search?

Why is educating your marketing client so crucial to building a great partnership with your SEO agency?

How does SEO keyword research help inform your SEO strategy?

What is keyword mapping? How do you do it?

What in an on-page optimization plan?

And more!

Director of Accounts at Webfor, Tricia Davis Payne, was able to participate in a panel of her esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). Her fellow panelists included: Kent Lewis with Anvil Media, Anna Madill with Avenue, Mike Rosenberg with Veracity, and Shuree Jones with Rain the Growth Agency. The conversation touched on many great topics:

What did we see and learn as search engine marketers in 2021?

How can we help businesses be more successful in the year(s) to come?

Listen in to find out about the Future of Digital Marketing (2022 Edition).

In our latest episode, we explore some hot topics for 2022 and beyond.

Google Ecommerce Push - We touch on how and why Google is making a concerted effort to earn back market share in the product search space.

SEO is trending - We explore why SEO is trending. What has led to the recent increase in interest for SEO services. Why is SEO more important than ever for your business in 2022.

Google URL Inspection API - We briefly share what the Google URL Inspection API is and why it is important for your business. We then explore some tools that rolled out updates for the API, and more.

Google Business Profile dynamic categories - What is GBP categories? Why are they important for your local search visibility? What does this latest update mean?

Please subscribe to our channel to receive future updates on new videos, and more.

Productivity is at the core of everything we as humans. So how do schedule our days to help us succeed at being productive? Senior Advertising Specialist Drew Tumlinson shares his insight. He also wrote a similar post over on the Webfor Blog if you'd like to check it out: https://webfor.com/blog/how-to-get-organized-at-work/

Social Links:

https://www.instagram.com/drewskiparker/

https://www.facebook.com/DrewskiParker1/

https://www.tiktok.com/@drewskiparker

https://www.linkedin.com/in/drew-tumlinson/

The metaverse is coming! Whether you like it or not big companies are on the move. With the announcement of Facebook's parent company rebranding to Meta, you can bet billions will be invested into the technology.

How will this impact the way we live and are we prepared for everything to change in big ways.