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James Martell discusses How to Build, Grow and Monetize a Facebook Group with Joint Venture/Affiliate Partnerships with Marc Mawhinney. Marc Mawhinney is a lifelong entrepreneur who began his coaching business after starting several other companies, including one that grew to 100 employees. His passion and specialty is helping other coaches build successful businesses by defining their target markets, implementing systems to better manage their time and make more sales.He launched the “Natural Born Coaches" podcast - a daily podcast where he interviews successful coaches - to help support the worldwide coaching community. The show became an immediate hit – making it into iTunes “New & Noteworthy" category in its first week of release and greatly exceeding the average downloads for new podcasts. Marc is on a mission to help coaches spread their message and their value to as many people as possible!

Joost de Valk opens a Diversity Fund. It aims to cover the cost of travel and accommodation for speakers that increase the diversity of speakers at a given conference. Plus, Site  or page update frequency is not a ranking signal   Occlus Wrecked? Google: Titles & Descriptions Are Easy Wins For SEO; Bing has confirmed support for JSON-LD formatted Schema.org markup; Google Image Search Product Schema Shows New Product Filter

Melvin Goodman’s long career as a respected intelligence analyst at the CIA, specializing in US/Soviet relations, ended abruptly after twenty-four years. In 1990, Goodman resigned when he could no longer tolerate the corruption he witnessed at the highest levels of the Agency. In 1991 he went public, blowing the whistle on top-level officials and leading the opposition against the appointment of Robert Gates as CIA director. In the widely covered Senate hearings, Goodman charged that Gates and others had subverted “the process and the ethics of intelligence” by deliberately misinforming the White House about major world events and covert operations.

In this breathtaking exposé, Goodman tells the whole story. Retracing his career with the Agency, he presents a rare insider’s account of the inner workings of America’s intelligence community, and the corruption, intimidation, and misinformation that lead to disastrous foreign policy decisions. An invaluable and historic look into one of the most secretive and influential branches of US government—and a wake-up call for the need to reform its practices.

If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky--Senior Manager, Growth Marketing at Tilting Point, a new generation games partner for top independent development studios--to discuss the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success. Matt candidly discusses where UA is going and how his passion for data and thinking outside-the-box makes him a better marketer, allowing him to reach the KPIs that have earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

WordPress is growing at a mind bending pace and so are the businesses that support and rely on the ecosystem. If you’re wondering how you’ll grow your WP-focused team while defending your quality, lifestyle, and culture, check out this episode of Press This. In this episode we’ll be interviewing the super-popular and insightful Shane Pearlman to hear about the challenges and successes he’s had growing his business Modern Tribe. Tribe is a force in the WordPress community and Shane will share his thoughts on scaling a WordPress focused business while honoring the open source roots and culture that has made WordPress such a phenomenon and helped fueled the growth of his business. Don’t miss this episode. Listen now!

Today on PPC Rockstars our host is joined the Co-Founder Adalysis. Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success of all parties involved. Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies, he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study discounts the impact of Schema to some degree and page authority. Eric Bidelman from Google posted a PSA, public service announcement, that since GoogleBot is based on Chrome 41, Google is unable to crawl CSS Custom Properties. Using CSS custom properties (variables) CSS variables are entities defined by CSS authors that contain specific values to be reused throughout a document. They are set using custom property notation (e.g. --main-color: black; ) and are accessed using the var() function (e.g., color: var(--main-color); Eric said he ran into the issue himself when he was deploying a layout or design that relies on vars. He said make sure you are compiling CSS so your page renders properly. As you know, the mobile first index is getting ready to expand in the upcoming weeks and some webmasters that still have desktop only sites are a bit nervous. If you still haven't read the official Google tips or the what you need to know you might not understand that desktop sites will be fine.

From PartnerCentric's first employee to Owner & CEO as James Martell speaks with Stephanie Harris, Affiliate Summit West 2018 Pinnacle Award Winner for OPM/Agency of the Year. 

Stephanie Harris is the owner & CEO of PartnerCentric, the largest woman-owned performance marketing agency in the US. A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today.

Cybercrime cost $600 billion in 2017.   What are the top threats and vulnerabilities for 2018?  Stan Stahl of Citadel Information Group returns to walk us through the threat landscape and discuss ways to build awareness about addressing cybersecurity. Dr. Stahl is a pioneer in the field of information security, having entered the field in 1980. Earlier in his career, he secured teleconferencing at the White House, databases inside Cheyenne Mountain and the communications network controlling our nuclear weapons arsenal. Dr. Stahl excels at helping his clients develop and implement information security management strategies consistent with their unique information security responsibilities, their business realities, and their cultural circumstances. He has that rare gift of being able to describe the complexities of information security in a way that makes sense to real-world non-technical business professionals.

Our host Peggy Anne Salz from MobileGroove catches up with Oisin Lunny, Chief Evangelist at OpenMarket, a leader in mobile messaging, to discuss the rising importance of empathetic marketing and how brands can harness this key capability to create real and lasting customer connection in our digital age. They walk through the checklist of seven Empathetic Moments, times and places where text messaging lets you connect with customers more effectively than any other channel--and they give you a ton of examples of how you can do it. From customer service to asking for feedback, Oisin outlines the opportunities and explains why text messaging trumps email and voice every time. Listen in and learn how to identify those moments in your own business so you can start taking advantage of the opportunities SMS offers.