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On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant & Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

Today on Webcology we ring in the new year with a whole new set of great breakthroughs. First the surprising thing Google learned about its employees, and what it means for today’s students. It turns out that is a gross simplification of what students need to know and be able to do, and some proof for that comes from a surprising source, Google. Also Google confirms mid-December search ranking algorithm updates. Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted.

Advocacy Websites, and Getting Adam Back - A Mother's Triumph Over Epilepsy and Autism as Arlene Martell recounts some of the work she did with her site and podcast called Epilepsy Moms as well as her book, Getting Adam Back...: A mother's triumph over Epilepsy and Autism.

In A Man and His Presidents: The Political Odyssey of William F. Buckley Jr., Alvin S. Felzenberg delves into the history of William J. Buckley, perhaps the most influential American conservative writer, activist, and organizer in the post-war era. Felzenberg explores little-known aspects of Buckley’s life, from his close friendship with the Reagans and role as a back-channel adviser to policymakers to his break with George W. Bush on the Iraq War.

It is important to remember that, when National Review was founded, Buckley was the leader of a fringe movement. He made conservatism respectable again after the Great Depression and Second World War had delegitimized it. His prominence was due not only to his energy, diligence, and charisma, but also to his novelty, his impudence. For many years people wanted to hear what he had to say because no one else was saying it. In the world of I Like Ike, the New Frontier, and the Great Society, no similarly situated member of the New York elite held his then-outlandish views on the role of government, academic freedom, the place of religion in public life, and confrontation with the Soviet Empire. His courage shifted the intellectual and political landscape.

AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018.

James and Arlene give a last minute preview of the Affcon 2010 Conference coming to Denver. They also discuss a number of ways on what you can do to increase your overall productivity while doing work at home.

In this episode of Press This, show host David Vogelpohl explores the future of the Internet now that net neutrality has been struck down by the FCC. Is everything doom and gloom? Are there any benefits to webmasters now that ISPs can prioritize certain types of traffic? David brings a unique perspective to this conversation having spent much of his over 20 year career negotiating settlement-free Internet peering connections, big-bandwidth private Internet connections, consumer ISP services, and data center deployments. David deeply understands the economics and structure of the Internet, and will be connecting the dots for you in this episode so you can inform your future digital strategy. Listen now!

1 How to Spot (and Jump On) Opportunities to Develop Awesome Content as James speaks with Multi-Channel eCommerce Retail Marketing Professional Liz Gazer from Growthspurt Media. Liz  is a consultant at Growthspurt Media, specializing in Affiliate Management. With 10 years experience managing programs in fashion, health, home decor, travel and  more

0 James takes us on a Behind the Scenes Visit to SmarterChaos, an Outsourced Affiliate Agency with Stuart Butler, the Rainmaker and CoFounder at SmarterChaos.

2 On location from ShareASale Think Tank 2013 in Denver, Colorado, James tells us about the event and shares with usc some exciting merchant launches in the ShareASale network as well as some of their Top Performing Programs.