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Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral and revenue - in that order. That was ok when CPIs were ridiculously cheap, but it’s a “FAIL” in today’s hyper-competitive App Economy. In this episode, our host Peggy Anne Salz catches up Gabor Papp, Growth Marketer at Shapr3D, to discuss why app marketers who focus on retention first have what it takes to win big - and often.

Eric Goldman is a Professor of Law at Santa Clara University School of Law (SCU Law), where he is also Director of the school’s High Tech Law Institute.  His research and teaching focuses on Internet law, intellectual property and marketing law.

Before becoming a full-time law professor, Eric practiced law in the Silicon Valley for 8 years, first as a technology transactions attorney at Cooley Godward LLP and then as General Counsel of Epinions.com, an Internet start-up company. Prior to Santa Clara, he was an Assistant Professor at Marquette University Law School in Milwaukee, Wisconsin. He has also taught as an adjunct professor at UC Berkeley Law School and the University of San Francisco Law School.

He blogs on Internet law matters at the Technology & Marketing Law Blog, which is one of the most influential internet law blawgs in the U.S.

Eric recently curated a series of essays on Zeran v. AOL for Law.com (Commemorating the 20th Anniversary of Internet Law’s Most Important Judicial Decision) and on February 2, 2017, SCU Law is hosting a conference on Content Moderation & Removal at Scale.

Eric is also an advocate in the fight against lung cancer.

Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK and served as a living witness to 20th Century American history, operating in the high-level arenas of politics, diplomacy, art and fashion.

In this episode of PressThis, we interview the legendary Joost de Valk of the Yoast SEO plugin directly from the speakers’ green room at Pubcon Vegas. The Yoast SEO plugin is the number one website plugin in the world with over 40% of installs on WP Engine running some variant of Yoast SEO alone. Joost is a huge leader not just in SEO, but also in the development community through his efforts pushing hard for code quality and versioning standards. In this episode, Joost will explore SEO and the Future of WordPress. Don’t miss this opportunity. Listen to this episode of PressThis now!

A unicorn is a start up that achieves a billion-dollar valuation. A scalable company is one that finds a way to increase revenues and profit margins without increasing overhead, or production costs. Startups that can scale may become unicorns, and starry-eyed founders and investors as well like to dream big. Here’s a dose of reality:  less than one half of one percent land the moonshot. On the flip side, many so-called Lifestyle companies become very successful, even though their founders have no intention of selling or going public. What benefits can these privately held companies offer investors to attract needed capital? Gillian and Anne detail several ways to provide investors sufficient returns to interest them.

Dush Ramachandran talks about how important PR is when launching a new business or building your personal brand as an entrepreneur with PR veteran Adrienne Scordato, the  CEO & Founder of ‎Atrium PR.Adrienne Scordato is a PR and corporate communications practitioner with over 20 years of experience across categories including health, fitness, non-profit and multiple facets of corporate professional services such as advertising, media, marketing, digital, ad tech, management consulting, advertising, coaching and executive search.

SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand & Rank Webpages Better 

Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals

Jim Hedger and Dave Davies motor through a litany of topics from Googles new features to Politics. , Google said they will not be moving sites to the mobile first index that are not ready for the mobile first index. Not yet at least. Google has once again been called out for algorithmically encouraging the spread of dubious, politically charged speculation and misinformation around a topical news event. In the latest instance of the algorithmic amplification of misinformation, the news event in question is a shooting in a Texas church on Sunday. Authorities have identified 26-year-old Devin Patrick Kelley as the perpetrator.Also, Sen. Al Franken delivered some of the sharpest criticism yet about the dangers of tech giants like Facebook, Google, and Amazon during a speech on Wednesday, encouraging regulators, as well as lawmakers in both parties, to better police the market power of dominant online platforms.

Wade Tonkin, the Affiliate Manager at Fanatics, talks to James Martell about his success, which includes winning the Avantlink 2017 Affiliate Manager of the Year Award. We learn how this past year was full of intensely creative and untested recruitment techniques, which brought many highly qualified but new-to-the-channel affiliates into the Fanatics program.

For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App & Display at HomeAdvisor,  the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs,  is not the end-goal. Cassie, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also talks candidly about what marketers need to succeed and how they need to rethink their last-touch attribution model.