WebmasterRadio.fm

WebmasterRadio.fm

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WebmasterRadio.fm episodes

  • Detroit Revisited: Is it the Next Startup Hub?
    Detroit Revisited: Is it the Next Startup Hub? With Techstars Mobility’s Ted Serbinski Wed 10AM PT/ 1PM ET Listen Live This is our third show on Detroit and over the years we have discussed the city’s rise and fall and potential recovery.  In May, Ted Serbinski wrote Why I love the Detroit Startup Scene in VentureBeat
    54 min
  • Matt Frary Disrupts the Affiliate Ecosystem (ep. 475)
    Matt Frary Disrupts the Affiliate Ecosystem By Bringing Large-Scale Affiliates Under One Roof to Increase Negotiating Power with Multinational Brands. SmarterChaos works together with Advertisers and Merchants to build profitable performance marketing campaigns that drive real sales and revenue. Our goal is to drive profitable results for your website using the latest digital marketing technologies, partnerships, and know-how. We accept projects only if we think that we can be effective and make a difference to that program.
    30 min
  • How To Create A Winning Playable Ad Strategy For Your Mobile Game
    Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before they commit to your app. Our host Peggy Anne Salz discusses why playable ads work so well and how you can create a winning strategy with Dan Greenberg, Chief Design Officer at IronSource where he oversees everything related to design and creative at the company, from client ad creative, to company branding. In addition to managing ironSource's in-house Studio of designers, video editors, programmers and animators, Dan also oversees ironSource's in-house gaming studio, giving him an in-depth understanding of the in-app and in-game environment.
    35 min
  • Integrated Marketing Agency Born Out of Direct-To-Consumer Response Marketing
    Today on Fjorgecast Tim is joined by Jill Draper about his Integrated Marketing agency, Marketsmith, Inc. Marketsmith, Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. We use data to optimize brand communication and deliver greater ROI across all channels using patented algorithms and unique data products such as Jules, which predicts sales with an accuracy of 93%; and Ada, which supplements IT to build marketing technology in weeks instead of months. We believe in doing great work for our clients, in continuing education for our diversified staff, and doing good things for the world around us.
    31 min
  • Marketers Battle For The Attention of Consumers Buying Services
    Tim is joined by Jill Draper, President of Marketsmith Inc, which is the fastest-growing woman-owned marketing intelligence agency in the US. Marketsmith is the creator of a patented marketing analytics tool called iPredictus. Today’s CMO needs to compete in the “attention economy,” in which marketers battle for the attention of people buying services – and that average attention span is a mere 8 seconds, driven by digital. This means they have a critical need to connect the data available to them to the money they are spending.  With the onslaught of data from all channels, marketers can do this with technology like iPredictus. IP is a leader in data-driven direct marketing strategy. In fact, for three straight years, Marketsmith has driven over $1.5 billion in retail sales annually for clients using the platform.
    31 min
  • Helping Companies Grow by Improving Their Online Marketing Results
    Today on PPC Rockstars David is joined by Frederick Vallaeys the CEO of Optmyzr. Frederick Vallaeys is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally. Previously, he served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. They talk about His goal to help companies grow by improving their online marketing results.
    30 min
  • The Rapid Rise of WordPress SaaS Products
    In this episode we interview WordPress pillars Dejan Markovic and Tina Tordovic of Social Web Suite as they discuss their journey to create their product Social Web Suite. SaaS based products for WordPress are growing in popularity. Developers can earn more revenue, build better products, and support their creations in more meaningful ways, but what about the impact to the community and it's open source sensibilities? Listen to this episode as we explore these topics and hear about the amazing ways Dejan and Tina support the community and work tirelessly for others.
    35 min
  • How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences
    Today on Entrepreneur Effect Dush is Joined by Blake Morgan, a Customer Experience Futurist. Her first book is “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” Blake is adjunct faculty at the Rutgers executive education MBA program. Blake contributes to Forbes, the Harvard Business Review and the American Marketing Association. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She has worked with Intel, Verizon Wireless, and many more. She lives in the Bay Area with her husband, daughter and their two Yorkie rescues.
    31 min
  • The Latest and Greatest in Search Engine Optimization
    On Today's episode of Webcology Jim and Dave talk about all the latest and greatest in search engine optimization. Google upgrades flight and hotel search to provide price grid views as well as upgrading the Panda algorithm. They also talk about the recent statistic on how many people illegally watched the Connor McGreggor Floyd Mayweather fight on various social media accounts. As well as Researchers teaching AI to write totally believable fake reviews, and the implications are terrifying. The boys are also joined by Pubcon Community Manager ,SEMrush Blog Editor and Consultant for ‎SEMrush Melissa Fach.
    55 min

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