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Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and personal assistant search optimization, then you should be asking yourself the following question: “Where do PAs get all their information?”

David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once you make a report, you can change the report as if it were a template!

Building a Dream Lifestyle as a Podcaster, and What It REALLY Takes to Put Together a First Class Show with Brad Axelrad from The Face Your Dragon Podcast. According to a 2016 study weekly podcast listeners consume about 5 podcasts a week, so Brad and James will give you all the intel needed to raise the bar in your podcast and podcast business.

Bennet talks to Eva Velasquez, the President/CEO at the Identity Theft Resource Center. Founded in 1999, the Identity Theft Resource Center® (ITRC) is a nationally recognized non-profit organization established to support victims of identity theft in resolving their cases and to broaden public education and awareness in the understanding of identity theft, data breaches, cybersecurity, scams/fraud, and privacy issues.

Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis and Peggy run through the myths and truths around where marketers should focus spend and where they could be leaving money on the table.

Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness.

Today we are given tremendous insight into advertising with in the new age of video advertising and story advertising, as opposed to banner advertising.  Tim welcomes ModOp president and co-CEO Jeff Suhy. They talk about the hottest channels for advertisers to consider plus how brands are becoming broadcasters.

Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics?  Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.  How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'

John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They also discuss issues with chat boxes and interstitial penalties, 404s, Local SEO changes, and Ross gets another rant off his chest.

Eventually your startup will need a board of directors. But, when do you shift from advisors to directors, and what are the need for them, as well as the ramifications of setting up a BOD? Anne and Gillian answer these questions and walk your through the process of recruiting, compensating and retaining an effective board for your startup.