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We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantages for mobile users. We also talk about some of our favorite events to go and speak at.

App experiences aren’t limited to smartphones; combined with bots and AI they are bridging the digital and physical worlds, creating new opportunities for smart marketers to reach, engage and convert consumers on the daily journey. Our host Peggy Anne Salz catches up with Paul Jarrett - managing director and founder of Sonin, a leading UK app development agency creating bespoke apps for enterprises and consumer use – to discuss this shift and how cutting-edge brands, including Walmart and Shell, are re-imagining the app experience to offer consumers value on mobile and in the real world. This week’s Hot Spot segment with Shahab Zargari lifts the lid on the real story behind influencer numbers.

Bennet Kelley discusses Hate in the USA as he welcomes Heidi Beirich who leads the Southern Poverty Law Center’s Intelligence Project. She discusses the SPLC's findings that the number of hate groups in the United States rose for a second year in a row in 2016 as the radical right was energized by the candidacy of Donald Trump, according to their recently released annual census of hate groups and other extremist organizations.

Maria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall. Marianne is a widely published writer and interviewer whose writings and interviews have been featured in a variety of media outlets including O, The Oprah Magazine, Marie Claire, CNN.com, TIME.com, EW.com, the Womens Media Center, and many others.

Gillian and Anne continue their discussion of the best ways to fund your very early stage company. This week is all about how to find the investors who are right for the stage of your company or idea. Hear step-by-step how to research, find and pitch to optimize your chances of success.

Increasing Site Conversion Rates, Growing Online Revenues as James Martell welcomes Jennifer Myers Ward from ebove & beyond. ebove & beyond was the winner of the 2017 Affiliate Summit Pinnacle Award for Agency of the Year!

Weight of Google Ranking Signals Changes Based on Search; Internal Links to About Us, Contact Us & TOS Pages for SEO; Long mobile load brings bigger bounces; Google Home may get support for multiple user accounts. AdWords Expanded Text Ads could get even longer with second description line test. Dwell Time: Does It Affect SEO?

Gillian and Anne discuss ways to get your very early stage idea funded. Maybe it’s not even a product yet, just a good idea. Where do you look for funding? It depends on your stage of development. Hear which investors are a best for each one and your best process for getting started.

Bennet Kelley welcomes back Free Press’ Matt Wood to talk about the Battle over Net Neutrality. Before joining Free Press, he worked at the public interest law firm Media Access Project and in the communications practice groups of two private law firms in Washington, D.C. Before that, he served as editor-in-chief for the Harvard Civil Rights-Civil Liberties Law Review, worked for PBS, and spent time at several professional and college radio and television stations.

Brace yourself for the brutal truth about mobile ad fraud as Winnie Wen - a Mobile Hero who draws from her personal experience as Senior Manager, User Acquisition for WB Games – joins our host Peggy Anne Salz to share her experiences and advice. Listen in to learn more about the signs of invalid traffic, and how you can fight smart with data. Plus, Shahab Zargari’s HotSpot segment continues with a valuable lesson in influencer marketing