Today Peter and Abdul have a discussion about the basics of affiliate marketing, Here's some of the points that they cover:

+ Affiliate marketing has been around about as long as the 'Net itself. What's the draw? How is it sustainable?

+ What are some common misconceptions of the practice of affiliate/performance marketing?

+ What do you need to get started? Is there any required software?

+ Affiliate marketing advice straight from Peter Prestipino, author of Affiliate 360.

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We're discussing the continued importance of email as a channel and its utilization as a tool of communication between brands and consumers.

We dive into:

- What mistakes marketers are making when it comes to email.

- Good strategies that e-commerce merchants can employ.

- What kind of technologies are available to 'Net professionals to engage in this practice.

Enjoy!

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Today we get into Google Analytics' new cohort analysis feature. We're going to cover:

- What cohort analysis is and why we should care.

- What kind of insights to expect from engaging in cohort analysis.

- A look at companies that offer cohort analysis on their platform.

Enjoy!

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Editor-in-Chief of Website Magazine, Peter Prestipino dives into the latest issue of Website Magazine to give you a look at what's in store for you this month!

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Editor-in-Chief of Website Magazine, Peter Prestipino shares his favorite posts on WebsiteMagazine.com on this week's podcast. The Website Magazine daily blog can be found here: http://wsm.co/NetFeatures

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Direct link to "CRO Predictions for 2015": http://wsm.co/1zncmGk

Direct link to "Know Thy Digital Enemy": http://wsm.co/1y6wBGm

Direct link to our "Outlandish Predictions for 2015": http://wsm.co/1xPI9y3

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Editor-in-Chief of Website Magazine, Peter Prestipino dives into the new Top-Level-Domains that are/will be available with staffer, Abdul Umer.

He gets into detail about what the new TLDs are, what opportunities they present and who should/could use them. Peter also talks about the practicalities of purchasing a new TLD, the costs, and what they mean for brands.

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