By Blend
Welcome to Websites Decoded, the podcast that explores how to turn your site into a revenue-generating powerhouse.
This show is all about delivering practical, actionable advice that y
The podcast currently has 44 episodes available.
Many businesses waste time and money on website pages their buyers rarely use or care about. Surprisingly, there are only three essential pages every B2B website truly needs. Any additional pages should be carefully considered based on your specific business goals.
In this episode of Websites Decoded, Phil reveals these three crucial pages and explains their importance. He then discusses other valuable, but optional, pages that businesses should consider adding to their websites.
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Is removing old blog posts and web pages truly a secret to improving your website's SEO? While this practice is often touted as a quick fix for improving search rankings, its effectiveness for B2B websites may not be as clear-cut as you think.
In this eye-opening episode of Websites Decoded, host Phil dives deep into the controversial topic of content pruning.
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Website speed matters a lot. It affects how well your site ranks in search results and how people feel when using it. A slow website can hurt your search rankings and annoy visitors, which could mean losing potential customers.
In this episode of Websites Decoded, Phil discusses the most common things that slow down B2B websites and shares how to fix them.
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Generating consistent, high-quality traffic to your B2B website is crucial for driving business growth. After all, if buyers can't find and discover your website, how can they learn about your offering and become customers?
In this episode of Websites Decoded, Phil shares tactical ways to generate more high-quality traffic to your B2B website.
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While the promise of quick and easy page creation is highly attractive, especially for marketers, these tools can quickly lead to inconsistent and disjointed websites if not used carefully.
In this episode, Phil explores how the freedom of drag-and-drop editing can be a double-edged sword, making it difficult to maintain branding, design standards, and a cohesive user experience across a website.
Phil recommends an approach that balances drag-and-drop capabilities with some thoughtful constraints can allow for flexibility in building pages, while still ensuring a polished, consistent look and feel.
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Many businesses gate key pieces of content on their website to generate leads. But this increasingly outdated method is failing due to significant shifts in buyer behaviour and preferences.
In this episode of Websites Decoded, Phil explores the risks associated with gated content and reveals how a completely ungated approach to your website's content can positively transform your marketing efforts.
Learn why removing barriers might be the secret to reaching and engaging your audience more effectively.
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An effective B2B website should consistently generate valuable pipeline for the business. Yet many companies struggle to optimise their sites for this crucial role.
In this episode, Phil shares seven proven tactics to transform your website into a powerful pipeline engine.
Whether you're looking to fine-tune your current site or overhaul your web strategy, these quick-fire tips will help you tap into your website's full potential as a key driver of business success.
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Is your website effectively turning visitors into leads?
In this episode of Websites Decoded, Phil breaks down the essentials of measuring your site's conversion rate. He introduces advanced metrics like high-intent leads, offering a clearer picture of your website's impact on your business.
He also provides actionable strategies to improve your website's performance, helping you convert more visitors into valuable leads.
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In this episode of Websites Decoded, Phil tackles the challenge of building an effective B2B website on a limited budget. He offers practical strategies for businesses needing a demand-generating website despite financial constraints.
Phil covers:
Additionally, Phil cautions against "budget-friendly" solutions that promise unrealistic results. Discover how to allocate your limited funds wisely, focusing on elements that truly drive your B2B website's performance and support your business goals.
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Welcome to Site Submissions!
In this series, we explore your websites and their demand generation potential.
We'll break down your messaging, design, user experience (UX), and functionality, highlighting what works and what could be improved.
Phil, with over 13 years of real-world experience in B2B websites, will give you practical recommendations based on research and experience.
In this Site Submissions episode, Phil takes a close look at the Bitlog website.
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The podcast currently has 44 episodes available.