Ryan and Sean discuss some of their favorite free online tools to enhance your website or internet presence. On this episode they cover the booking/calendar service Calendly, and the cloud data integration service Skyvia.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Ryan and Sean discuss how you can tap your web team to aid seasonal changes in your industry.

They also start the conversation off with a support issue over Google's Page Speed ranking and why you should worry about basic user experience instead. Here is the article mentioned in that convo: https://business.websites.ca/page-speed-impact-is-load-time-really-that-important/

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Go behind the scenes with our copywriter and marketing consultant Sean, to see if online content creation will actually help your business. 

Many hosting or website service packages come with an add-on option for "content creation". This usually means writing articles for your website. All too often, small businesses don't see any results from this add-on, and in the podcast Sean will tell you why.

He'll also go into some of the ways you can properly approach content creation, and what kind of expectations you should have.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Ryan and Sean discuss managing your images, to get the best website results (across all browsers and devices), with the least back and forth.

With modern mobile phones we are all equipped to take high-quality photos. But there are a few steps you need to take after that, to ensure they work properly online.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Ryan and Sean discuss ways to streamline your site. Starting from a strategic perspective, and then getting down into the details of some dead-weight modules/features that can be safely deleted from 99% of business websites. And finally, why it’s okay that pages require scrolling.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Ryan and Sean talk about the pros and cons of contact forms on your website. The main complaint people have is spam, but there are some important things to know about how to handle that. They also discuss alternatives like Chat Boxes, including a free one you can use from Facebook Messenger.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Ryan and Sean discuss domain names and what they affect in terms of SEO, how many you need, how hard they are to transfer, and more.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Ryan is back to discuss small business website concerns heading into winter 2020. He and Sean talk about Google My Business reviews, and the alternatives for people who don't have or can't setup a Google account. They also talk about simple website order forms (in addition to phone and email options), and using Ads to get your site on top of search results until you can do it organically.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Sean discusses the 3 major online ad platforms (Google, Facebook, LinkedIn) and when you should use each.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

With Ryan away, Sean talks about some latest internet news (new Google ranking factors), and then discusses the situations when you should create a unique landing page, and how to structure such a landing page.

If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/

Music from https://filmmusic.io
"Loopster" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)