Nowsta Is ‘Mission Control’ For Companies To Easily Find And Hire ‘Just-In-Time’ Workers
Throughout the beginning of the pandemic, frontline workers, restaurant staff and bartenders were furloughed and fired in alarmingly large numbers. As time progressed and the dire situation slightly improved, the deadly virus outbreak made people reevaluate their work lives. They decided that they will no longer kowtow to bosses who treat them poorly and don’t pay well.
Almost two years later, businesses can’t find enough workers to satiate their needs. In 2022, workers are in the driver's seat. Businesses are desperate to attract, recruit and retain people. Smart entrepreneurs are building apps and platforms to help find workers. One of these people is Nicholas Lillios, who is the cofounder and CEO of Nowsta. He built a business around just-in-time workers, creating an easier way to schedule, manage and pay hourly staff.
Employers often spend anywhere from 30 to 50 hours a week managing hourly, gig and temp workers. The Nowsta platform can streamline the process, reducing that time to 30 minutes per week. For workers, it also means getting paid instantly—something that has been a pain point for temporary and shift workers for years. Nick refers to Nowsta as “mission control” for gig, shift, temp and flex workforces.
Using artificial intelligence and machine learning, along with sophisticated payments technology, Lillios reimagined the way businesses communicate with and pay their hourly wage employees. The mission is to make a “better and more human work experience, equipping both employers and employees with tools they need to meet the challenges of work in the 21st century.”
The platform became one of the fastest-growing tech companies in the hotels, catering, restaurants, staffing, events and other customer-facing and frontline jobs. Nowsta helps manage more than 300,000 workers across more than 600 employers—ranging from stadiums and hotels, to food services vendors and warehouses every month with work schedules, communicating with their managers and instantly accessing their wages.
Basically, Nowsta, with sophisticated software, can find workers who are idle and alert them of an opening for work. For instance, one bar on the block may be slow, but has too many servers on the shift. The app can alert the waitstaff about the need for help at another restaurant a few blocks away. Multiply this scenario throughout New York City and other states across the country. The company presents it as a combination of “workforce management tools, like automated scheduling, real-time analytics and streamlined time-tracking, with an on-demand labor marketplace that connects employers to a skilled pool of workers sourced by trusted third-party staffing providers.”