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Ever feel like your wedding business is running you instead of the other way around? You're not alone. 

Meet Becca Mai, the unapologetic "SOP Queen" who transformed her decade-long wedding planning career after an MS diagnosis forced her to create boundaries in her business. What emerged was a revelation that would benefit every creative entrepreneur: standard operating procedures aren't just for corporate teams—they're the secret weapon for wedding pros who want to scale without sacrificing their sanity.

"Standard operating procedures are the black and white lines of your business, and hospitality lives in the gray," Becca explains. Without clear boundaries, you're navigating an undefined space that makes growth nearly impossible. The fear that systems will create robotic client experiences keeps many wedding professionals from implementing them, but Becca dispels this myth with practical wisdom: optimize, don't just automate.

From separating your workflows into sales and operations categories to knowing which touchpoints require a personal approach versus which can be automated, this episode provides a roadmap for creating systems that serve both you and your clients. Discover why couples actually crave structure during their planning journey and how providing it elevates their confidence in your abilities.

Whether you're struggling with burnout, looking to scale, or simply want to reclaim the joy that brought you to this industry in the first place, Becca's approach to business systems offers a refreshing perspective. Ready to transform your wedding business from consuming your life to supporting it? This episode is your first step.

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🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

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🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
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How does a husband-wife team build a wedding empire reaching over half a million people? Meet Dominic and Serena of The Wedding Duo, who've transformed their combined 30 years of experience into a thriving business that spans wedding planning, DJing, and viral content creation.

Their story begins unexpectedly – Dominic leveraged his stand-up comedy background to excel as a wedding DJ, while Serena built her career in event planning. Neither imagined their casual San Antonio side business would explode into a six-figure enterprise allowing them to relocate while maintaining operations from afar. When the pandemic halted weddings temporarily, they turned to TikTok out of sheer boredom. That spontaneous decision changed everything.

"Most brides are like 'Oh my god, I'm engaged, what the heck do I do now?'" Dominic explains. This simple insight drives their content philosophy – providing engaged couples with straightforward, judgment-free guidance through the wedding planning maze. Their viral videos featuring emotional ceremony entrance techniques have sparked industry trends, with couples specifically seeking them out for these signature touches. Their approach balances educational content with authentic personality, creating deep connections with followers who "feel like they already know them" before they even meet.

The duo shares fascinating insights about content creation for wedding professionals: the importance of showing your face consistently, capturing educational moments at venues, and balancing perfectionism with consistency. Their upcoming book "The Wedding Duo Way" promises to reveal how they've built their business model that allows them to operate as true owners rather than being trapped working in their business.

Want to transform your wedding business through authentic content creation? Listen now to discover how this remarkable team balances marriage, business partnership, and content creation while maintaining their genuine selves in a competitive industry.

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🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
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Ever wondered what separates truly luxury weddings from those that simply cost a lot? Elizabeth Solaru, multi-award winning luxury business consultant and former cake artist to Queen Elizabeth, pulls back the curtain on the exclusive world of high-net-worth clientele.

Elizabeth's remarkable journey from microbiologist to headhunter to luxury entrepreneur provides the perfect backdrop for her revolutionary insights. She reveals that luxury isn't defined by budget alone, but by understanding the psychology behind different types of wealthy clients. "You could have King Charles and Ozzy Osbourne with identical budgets," Elizabeth explains, "but their weddings would require completely different approaches because their psychological profiles as luxury clients differ dramatically."

For wedding professionals looking to break into this exclusive market, Elizabeth offers tactical strategies that go beyond the obvious. Rather than focusing on luxury publications or social media, she suggests identifying gatekeepers like personal assistants who control access to wealthy individuals. Her approach to Instagram is equally surprising – look for private accounts under pseudonyms and notice who major luxury brands are responding to in comments.

The mindset shift required for luxury positioning proves just as important as marketing tactics. Wedding professionals must recognize what type of luxury business founder they are (artisan, visionary, etc.) and build complementary partnerships accordingly. When showcasing work online, Elizabeth advocates quality over quantity: "Don't show 20 products when three incredible products will do the job." Your website should guide visitors like a Sherpa, creating curiosity through strategic organization and authentic storytelling.

Website: www.elizabethsolaru.com

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🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...

Subscriber-only episode

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Introducing our new segment, We Need To Talk (WNTT). Where Ben & Jac tackle the issues no-one talks about in the Wedding Industry.

Ever sat in your car before a wedding, heart racing, convinced you can't possibly deliver what your clients expect—despite years of successful experience? You're not alone.

This candid conversation pulls back the curtain on the wedding industry's silent epidemic: anxiety, imposter syndrome, and the crushing self-doubt that plagues even the most accomplished professionals. When Ben shared a raw video about his pre-wedding anxiety after 20+ years and 1000+ weddings, the response was overwhelming. Countless wedding pros admitted they face the same struggles but never felt safe discussing them openly.

Timing couldn't be more relevant as the wedding industry faces a significant economic downturn in 2024. After the post-COVID boom years of 2021-2023, many businesses are experiencing dramatic drops in inquiries, smaller wedding budgets, and mounting financial pressure—all factors that intensify professional anxiety. We explore how these external stressors compound the internal battles many creatives already fight.

Beyond simply naming the problem, we share practical strategies for managing these moments: education as confidence-building, specific breathing techniques, planning systems, and community support. We also discuss how underlying factors like ADHD, hormonal changes, and other biological realities shape our professional experiences in ways rarely acknowledged in business conversations.

The most powerful takeaway? You deserve to be in that room. The couple chose you specifically, above all others. Your anxiety doesn't define your abilities—and understanding that everyone from newcomers to industry veterans experiences these same feelings can be the first step toward healthier relationships with ourselves and our work.

Join our community as we continue these essential conversations about the realities of creative entrepreneurship. You're never as alone as your anxiety wants you to believe.

🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...

Ask Jac & Ben A Question!

Ever published a blog post that disappeared into the internet void, never to be seen again? You're not alone. In this eye-opening conversation with Adriana Mott, founder of wedding marketing agency Ava and the Bee, we uncover how one strategic blog post helped a client book a $15,000 wedding—and how you can do it too.

Adriana brings a unique perspective as someone who's walked in your shoes. Before founding her agency, she ran a successful wedding planning, floral design, and bridal boutique business. She learned blogging strategy through necessity, not theory, watching her website outrank established competitors who had been in business for decades.

The shocking truth? Most wedding pros completely misunderstand what makes blogs effective. It's not just about beautiful images (though they help). We dive deep into what Google actually wants, why you should limit your photo count, and the strategic keyword research that helps couples find you. Adriana breaks down her step-by-step formula for creating blogs that convert browsers into buyers—including exactly what questions to ask clients to generate compelling content.

But perhaps the most valuable insight is learning how to repurpose one well-crafted blog into weeks of content across multiple platforms. Stop creating content that dies after one post! Adriana shows how to transform a single wedding feature into Instagram captions, sales materials, and nurturing emails that potential clients actually want to receive.

Whether you've tried blogging without success or avoided it entirely, this episode provides the practical framework you need to turn this underutilized marketing channel into a client-booking powerhouse. Ready to make your blog work harder for your wedding business? This is the strategy you've been missing.

Support the show

🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...

Ask Jac & Ben A Question!

Tired of being a "glorified hobbyist" in the wedding industry? In this eye-opening conversation with business coach Tammy Johnston, we uncover the crucial mindset shifts and practical strategies needed to transform your wedding business from struggling side-hustle to profitable enterprise.

Tammy pulls no punches as she dissects the common pitfalls trapping so many talented wedding professionals. The harsh truth? Being excellent at photography, planning, or floristry isn't enough – true success requires mastering the eight fundamental pillars of business that apply across all industries. Most wedding pros are spending 85-90% of their time perfecting their craft when successful business owners allocate just 10-15% to service delivery.

We dive deep into pricing strategies that account for your true costs (hint: you're probably drastically undercharging), marketing approaches that don't rely solely on social media, and system development that frees you from being a "professional plate spinner." Tammy's practical advice on maintaining client relationships long after the wedding day reveals untapped revenue potential through referrals that most pros completely miss.

Perhaps most valuable is her guidance on team building – focusing not on when to hire but who to hire to complement your weaknesses rather than duplicate your strengths. Her three actionable steps provide an immediate roadmap for wedding professionals ready to elevate their business acumen and profitability.

Whether you're just starting your wedding business journey or looking to break through a growth plateau, this episode delivers the straight talk and strategic insight needed to stop being a "volunteer in the wrong line" and start building the profitable business you deserve. Connect with Tammy at KSABusiness.ca and take the first step toward transforming your passion into sustainable profit.

Support the show

🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...

Ask Jac & Ben A Question!

Ready to transform your wedding business with Facebook and Instagram advertising? This episode delivers game-changing insights from digital marketing expert Kyle of Social Geeks, who manages Wedding Academy's successful ad campaigns.

Before spending a single dollar on ads, Kyle emphasizes the importance of preparation. Your business is like a bucket—Facebook ads are the tap that can fill it with leads, but if your bucket has holes (poor systems, confusing website, no follow-up process), you'll waste your investment. Smart wedding pros install tracking tools like Google Analytics and the Facebook Pixel immediately, even if advertising isn't in their immediate plans. This data becomes invaluable when you eventually launch campaigns.

Kyle breaks down the three-tiered marketing funnel approach that wedding businesses should implement. Top-of-funnel content educates and provides value through guides or quizzes. Middle-of-funnel targets those who've already engaged with your brand. Bottom-of-funnel focuses on converting hot prospects with testimonials and limited-time offers. Each tier requires different messaging and expectations.

The episode delivers practical formulas for calculating your ideal ad budget based on what a lead is truly worth to your business. For photographers, planners, or venues charging thousands per wedding, understanding this math prevents overspending while ensuring sufficient investment to generate results. Kyle recommends starting with $10-20 daily to test different approaches before scaling what works.

The conversation explores Meta's latest innovations, including Advantage Plus AI-powered campaigns and advanced lead generation options that integrate with CRM systems. These tools enable automated follow-up sequences that dramatically increase conversion rates. Kyle shares how responding to leads within five minutes can be a game-changer for wedding professionals—something now possible through integration with platforms like Go High Level.

Whether you're completely new to Facebook advertising or looking to optimize existing campaigns, this episode provides actionable strategies to improve your digital marketing performance and attract your ideal wedding

Support the show

🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...

Ask Jac & Ben A Question!

 Step into the stunning world of marquee weddings with Susie Evans, founder of Susie Evans Wedding and Events Co. In this episode, we unpack the unique challenges and endless possibilities that bespoke marquee weddings present. Susie shares her journey into the wedding industry, revealing how her passion for creating memorable experiences evolved into a successful career characterized by a commitment to personalization and luxury.

Discover the ins and outs of transforming blank outdoor spaces into breathtaking celebrations that reflect the unique vision of each couple. Susie emphasizes the importance of understanding logistics and having contingency plans in place, especially when dealing with the unpredictability of nature. With over a decade of experience, she provides invaluable insights into the preparations necessary for a marquee event, including hiring vendors, coordinating logistics, and ensuring an unforgettable ambiance with strategic lighting design.

We also explore how marquee weddings allow couples to customize every element down to the finest detail, with a focus on creating immersive guest experiences. Susie encourages brides and grooms to break away from traditional formats and celebrate their love story in a way that resonates with their personalities.

If you’re looking to create a marquee wedding, or if you're an aspiring wedding planner eager to edge into this niche, this episode is packed with expert advice and inspiration. Tune in for an insightful discussion that will help you plan the wedding of your dreams! Don't forget to subscribe, share, and leave a review to help others discover this episode!

🎧 Listen now and get inspired!

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🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...

Ask Jac & Ben A Question!

Wedding professionals, your moment for global recognition has arrived! The Wedding Academy proudly introduces the Global Wedding Excellence Awards (GWEA) – our inaugural celebration of exceptional talent throughout the wedding industry.

After mentoring over 8,000 wedding professionals across two decades, we've witnessed the extraordinary passion, creativity, and dedication that defines this industry. Now, we're creating the spotlight you deserve. Whether you're a planner crafting flawless events, a photographer capturing timeless moments, or a newcomer bringing fresh innovation, GWEA offers the perfect platform to showcase your excellence to the world.

The awards span eight global regions including Asia, Africa, Europe, Canada, USA, Australia, New Zealand, and the Middle East, with categories covering every specialty from planning and venues to floristry and entertainment. Our unique process combines public appreciation with expert evaluation – after applications close April 30th, public voting will determine finalists before our distinguished panel selects winners to be announced July 1st, 2025.

Winning means more than just bragging rights. Recipients gain powerful industry validation, extensive media coverage, marketing opportunities, and official badges that differentiate you in a competitive marketplace. Most importantly, it's your chance to be recognized for the magic you create behind the scenes every day.

Ready to take your place among the best? Submit your nomination at weddingacademyglobal.com/awards today. With over 100 entries already received, this promises to be a landmark event celebrating wedding professionals worldwide. Your extraordinary work deserves extraordinary recognition – join us in this celebration of wedding excellence!

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🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...

Ask Jac & Ben A Question!

Step into the world of wedding photography with Craig Peterman, a visionary who has mastered the art of building a brand that resonates with couples. Join us as we explore Craig's inspiring journey, starting from his roots in high school photography to becoming a sought-after name in the wedding industry. His unique approach to storytelling, where candid moments take center stage, offers invaluable insights for aspiring photographers looking to make their mark.

Discover how Craig emphasizes an authentic client experience, crafting luxury services that cater to each couple's narrative. We'll dive into the challenges of navigating a saturated market and learn how fostering genuine relationships holds the key to success. You'll also hear about the importance of capturing the unscripted moments that truly reflect the joy and chaos of wedding days.

With practical advice on branding and marketing strategies tailored to the wedding photography landscape, Craig shares the lessons he's learned throughout his career. So, whether you’re a newly-engaged couple or a photographer keen on refining your craft, there’s something in this episode for you!

Join the conversation, subscribe to our podcast, and don't forget to share your favorite moments from the episode!

The Wedding Academy
The Wedding Academy is an industry certification body & recognised globally.

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Support the show

🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!

🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.

💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air

👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰‍♀️ This is where the real conversation happens. Don’t just listen—experience it.

📲 LET’S STAY CONNECTED

🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global

🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...