In this special extended launch episode of Wedding Empires, Nina Clapperton shares her journey from starting a blog to becoming a successful SEO strategist. She explains the importance of understanding SEO and how it can help businesses reach their target audience.

Nina provides insights into using Google My Business for local SEO and the significance of on-page and off-page SEO. She emphasizes the need for specific pages for services and the importance of linking between posts and pages.

Nina also discusses the role of backlinks in building authority and trust. She concludes by highlighting the importance of fixing and updating content for better SEO and monetizing websites with ad networks. In this conversation, Nina Clapperton shares valuable insights on SEO blog writing for wedding businesses.

She emphasizes the importance of creating informative blog posts that provide value to potential customers. Nina also discusses the use of Pinterest for marketing and the benefits of using custom GPTs (Generative Pre-trained Transformers) for content creation.

She explains how to write blog posts with the help of ChatGPT and offers tips for optimizing blog posts for SEO. Additionally, Nina provides guidance on keyword research and competitor analysis, as well as a free SEO blog writing checklist.