How Emotion Shapes Your Business with Sara Margulis. Honeyfund.com. One-hundred percent of the decisions you make are emotional. Once you learn how emotions work, every challenge you face in your business becomes an opportunity. • Use emotions as your guide to make better decisions • Eliminate distraction and negativity

Instagram and Tik Tok Tricks with Nayri. LovellaBridal.com. Simply putting your company online just isn’t enough. A focused strategy and brand precision are the keys to your success. • Convert couples from your IG account into appointments • Google images and your SEO strategy • Utilize posts, IGTV, and daily IG stories to engage nearlyweds

Local Google Search with Jason Hennessey. JasonHennessey.com. The overwhelming majority of your wedding couples are nearby. Generalized search engine optimization only gets you so far. You need to maximize your local results. • Increase your local ranking on search engines • Google images and your SEO strategy • Track the performance of your SEO strategy

Wedding Trends for 2022 with Amanda Eggers. IvoryandLaceCreative.com. We know that future weddings will look different. Eighty percent of wedding couples say the pandemic has changed their wedding expectations. Couples want to create more personalized details and make their guests feel really included in the experience. Where to look for trends in style, design, fashion and innovation.

Irresistible Offers with Shafonne. PrettyPearBride.com. Social selling + wedding pros = ideal clients that meet online. Creative engagement with your audience builds content that wedding couples love. With the right offer, you can increase sales. • Irresistible offers that result in new sales

Reinvent Your Content with Shannon Tarrant. WeddingVenueMap.com. Imagine creating one piece of content and then repurposing it into every marketing platform you use. One piece of content used 15 different ways • Time-saving tech tools and templates • Put a fresh face on old content and go social

Effective Marketing with Marc McIntosh and Renee Roberts. TeamWeddingMarketing.com. How to evaluate the marketing experience your business presents to potential clients. Is your message consistent? Should you pay for social media advertising?

Wedding Business Data with Shane McMurray. Wedding.report. The more you know about your customers and local markets the better you can make smart business decisions. Historical and up to date information paves the way for a better understanding of the billion dollar wedding industry. If you know your wedding couples better, it is easier to sell to them and grow your business. • The importance of understanding your market • Key stats and examples you need to market effectively • Critical information you need to collect from your customers

Generate Your Own Sales Leads with Aleya Harris. FlourishMarketing.co. Wedding pros have to create increasingly compelling lead magnets to persuade wedding couples to hand over their email address. Wedding quizzes and how-to guide examples. Creative content inspiration. Lead generator tips and tools

Monetize Your Creativity with Amanda Richardson. AmandaRichardsonPhotocom. Amanda Richardson, Owner, Amanda Richardson Boutique Photography Just because you don’t stare at spreadsheets and reports all day doesn’t mean your time is worth any less. Use your creativity to tell your personal brand story. Improve your imagery and use it to book new clients. When it makes sense to niche down. Profit through your creativity