Sign up to save your podcasts
Or
Share Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe
Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe episodes
- Top Three Strategies to Move the Needle in Your Business
Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyostFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative29 min - My Instagram Workflow to Reduce Overwhelm
Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode.
I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼
💻 Reach out at [email protected] to book.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyostFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative23 min - The Top 5 Marketing Strategies to Attract Your Ideal Client
I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy.
In this episode we start with consumer behavior, where people search for vendors, and how to show up there. 👯
SEO Courses:
1) Catalina Jean
2) Dylan Howell + Corey Potter
- Listen to their Podcast: Fuel Your Photos
I also threw in some strategies that I stumbled upon while doing some of my own marketing research. Including the gem on the website: Dylan and Sandra Photography. They warm up clients with multiple touchpoints to show their expertise. Scroll to the bottom to see all the blog posts they created to help create trust with clients. A genius move that I want to try on my own website. 🖥
I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼
💻 Reach out at [email protected] to book.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyostFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative1 hr 10 min - How to Refine and Think About Price to Attract Your Ideal Client
Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyostFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative33 min - How to Refine Your Product or Service to Attract Your Ideal Client
Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process.
The amazing graphic designer I talked about is Marisa of Quill and Co.
Want to know more about the BTS of my work? I have a Patreon for that.
Free Photography Resources and Blog: https://casiyost.com/for-photographers/
Follow me on Insta: https://www.instagram.com/casiyostphoto/
Website: https://casiyost.com/
Pinterest: https://www.pinterest.com/casiyostFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative33 min - 10. The real nitty gritty of what goes into styled shoots with Lindsay Newton
We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life.
I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas:
1) The purpose of a styled shoot.
2) The cost.
3) The vision.
4) Realities of styled shoots.
Here are links to discounts for products or services I use or offer:
Client Questionnaires
50% off your first year with Honeybook
Quickbooks Discount with this Link
15% off Narrative
Free Resources for Photogs by Yours Truly
Website // Insta // FacebookTags: Businessmarketingself-helpwedding photographerwedding photographyentrepreneurship
Episode is Live
Published: Dec. 04, 2019 @ 3PM Edit
Unpublish
Add a Transcript
Get episode better indexed by search engines.
Add Chapter Markers
Listeners can tap through & see what’s coming up.
Create a Visual SoundbiteBest way to share to social media for engagement.
Share Episode On
Facebook
Twitter
LinkedIn
More Options
Email Link to Episode
Direct Link to MP3
Embed this ONE Episode
View Episode Stats
Follow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative1 hr 2 min - 9. Managing client expectations, clear communication, and client experience with Dorotheea Dragomir of Kamea Events
In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with other vendors.
The resources and podcasts are mentioned below!
As always, thank you for following along. All reviews are appreciated and help the podcast show up for more people!
Links:
Kamea Events
Kamea Events Instagram
Podcast Mentions:
Profit First by Mike Michalowicz
Fight Hustle, End Hurry by Jeff Bethke & John Comer
Casi Yost Photography Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // FacebookFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative1 hr 1 min - 8. Interview with Chris Mai of Goodco Studios: How telling the story of your couples differentiates you.
In this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success.
We talk about workflow, client expectations, and how to really make yourself stand out from everyone else. You'd be surprised to hear what we think it is and its not related to marketing!
To see all of the amazing-ness that is Goodco Studios, you can find him at the following links:
Goodco Studios Website
Goodco Instagram
Casi Yost Photography Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // FacebookFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative1 hr 4 min - 7. How building relationships grows your business with Chelsey Nichol of The Bindery
In this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners.
I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!).
You can find more about Chelsey at The Bindery and at Type A Press.
Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // FacebookFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative55 min - 6. How I Make My Marketing Strategy Part 1
I talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy!
****I also said that Tailwind is $150/month, but its actually $150 per year! Ooops!
Links:
1) How To See Workshop (mention this episode for a discount!)
2) Tailwind
3) 50% off your first year with Honeybook
4) Quickbooks Discount with this Link
5) 15% off Narrative
6) Client Questionnaires
7) PicMonkey
Free Resources for Photogs by Yours Truly
Website // Insta // FacebookFollow us on Instagram for so much more!
@weddingsaltpodcast / @casiyostphoto / @kayloecreative31 min
About Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe
From the publisher's feed
A podcast covering business tips and advice for wedding photographers and industry pros.