You've built the connection. People feel seen. They trust you. They engage with your content.

And then you freeze when it's time to sell. Or worse... You switch into sales tactics that break all the trust you've built.

Here's what I know after 14 years of writing copy that converts: when you've created real recognition, 80% of your sales is already done. You don't need to convince anyone. You just need to help them see their own next step.

This week, we're walking through the Recognition Sales Method:

40% — Where they are now (their current reality).

30% — Where they want to be (their believable future).

20% — Why they're stuck (the real problem, with compassion).

10% — Your offer as the bridge.

90% of your content helps them see themselves clearly. 10% is your offer.

You'll learn how to write sales pages, emails, and social content using this ratio. How to create real urgency without fake scarcity. And how to make your CTA feel like their natural next step instead of a scary leap.

Research backs this up: self-referencing increases purchase intent by 65%. Using their exact language increases trust by 71%. Price sensitivity decreases by 43%.

People don't buy because you convince them. They buy because they recognize themselves.

After listening, jump into the group and share your biggest 'aha!' moment.

👉 The Messaging Lab Group.