In this week's audio lesson, I'll walk you through:
The Recognition Framework - the three levels of recognition that create real connection:
- Mirror Recognition: They see their life in your content.
- Emotional Recognition: They feel understood.
- Identity Recognition: They see who they are.
Why this changes everything: MIT's Human Dynamics Lab discovered that content where the creator shared deep personal emotion had 43% LESS conversion than content where the audience saw their own experience reflected.
Your emotional story converts 43% LESS than recognition content.
What you'll learn to create:
Instead of: "I remember struggling to balance everything as an entrepreneur."
You'll write: "It's 7:23 AM. You're hiding in the bathroom for 30 seconds of quiet before the day avalanches."
Instead of: "I was terrified when I started my business."
You'll write: "That specific fear that everyone else got a manual for life and yours got lost in the mail."
The three mistakes everyone makes that kill connection - and how to avoid them.
Your implementation this week - the exact daily practice to shift from emoting to recognition.
By the end of this week, you'll never write "I remember when I struggled with..." the same way again. Because you'll understand that your struggles aren't what creates connection. Their recognition of their own experience is what creates connection.
Your people don't need your story. They need to see their own.
Listen to this audio while you're driving, walking, or doing dishes. Same frameworks as the video lesson - just easier to absorb while you're moving.
After listening, jump into the group and share your biggest 'aha!' moment.
👉 The Messaging Lab Group.
