This week we talked to Cliff Francis, discussing his time and successes as the Worldwide Creative Director at Saatchi & Saatchi for Procter & Gamble brands, and taking P&G to the Cannes Lions Festival for the first time. How he’s adapting to a new way of working and his view on how brands can return to making impactful and award winning campaigns.

Next we speak to Ryan McFadyen, who thanks to his medical background in behavioural science, leads an agency which is changing the approach to tackling a client’s problems. HIs agency utilises neuroscientific methods to gain more insight into the effectiveness of marketing campaigns towards consumer engagement.

Lastly, Tom Horton talks to us about the abundant possibilities of Computer Generated Imagery and finding the right balance between integrated CGI and live action, to maximise the efficacy of a project.

Cliff Francis:

[email protected]

https://www.bluememo.com/

Ryan McFadyen:

[email protected]

https://haveyouheard.co.za/

Tom  Horton:

[email protected]