MCA / Murphy Cobb - Innovation Interviews

We first talk to John Dean, Creative Director of MullenLowe and find out why MullenLowe outperformed all the other agencies, to be head and shoulders above any other for 2020. Also we ask John about his view of whether agencies are gearing up properly for the digital world. 

Next we have Tom Ward from Sandstorm Films. We chat about how

This week we speak to Jamie Tutton, one of the owners of the successful animatics production house, Runningman. We’ll find out how animatics are useful beyond their core uses with TV and what questions are worth asking when investing in research materials.  

Next we speak to one of our guests from last year. Yanina Barry from Remote Filming spoke to us at the beginning of lockdown on developing remote production technology. So after several months, we catch up with her and see how it’s going.

SPOTLIGHT ON:

MCA’s most recent addition Sam Angell, who joins us as an Account Director and shares some of his background and previous experience.

MCA hosted a fantastic session with three passionate players in our industry. Thank you to Darren Richardson from WPP, Steffen Gentis from BBDO Germany and Simon Morris from Comcast Tech Solutions. We discussed everything from in-housing to the latest creative technologies, e-commerce and remote shooting.  Have a listen and learn what the movers and shakers in our industry are doing to bring us productively into 2021. 

Kicking off our podcasts for 2021, we are joined by Richard May from the data driven creative technology company Spirable. He takes us through the benefits of Spirable and how embracing the relationship between data and creative has led to meaningful impact on consumer engament.

Next we have the founder of SNK Studios Seb Juviler, who tells us how they adapted during the pandemic. What the key focuses were during 2020 that set them apart from other studios and what their plans are for this year.

Lastly we speak to Adam Collins, the former Director of Global Advertising at Nike and who has reinvented himself as a Success Coach. Firstly he takes us through his time at Nike and some of the innovations that they follow to keep up with the ever-changing landscape. Then he talks to us about the challenges his clients have in his role as a coach, most notably during lockdown, working from home and preparing mentally for career changes

On this week’s podcast we’re joined by Jenny Williams, an ex-marketer, who is now one of the UK’s accredited Master Coaches. She sheds some light on her career change, the challenges faced by industry executives, especially over the last 8 months.

Next we talk to Analia Tiscornia from Red Creek Productions in Buenos Aires, how the pandemic has affected Latin American production and navigating the sporadic changes to Covid-19 protocols. 

On this week’s podcast we speak to Sheridan Thomas Executive Producer at Great Guns, one of the world’s most creative advertising production companies. He is also joined by their new MD for North America Oliver Fusilier to discuss technology, including Unreal Engine, & remote viewing plus their post Covid 19  plans for the business.

Next we have Oliver Klander from Think Jam, talking about Remake, an asset versioning platform and how it works.

Lastly, we catch up with one of MCA’s Stefan Kerridge. He shares with us how he’s mitigated risks on costs to production during the pandemic for our clients and some of the key lookouts for future production plans.

This week we are joined by one of North America’s most recognised and awarded creatives in the advertising industry Paul Caiozzo and founder of the advertising agency Interesting Development. He talks to us about the differences of going from being an Executive Creative Director to running his own company and the challenges presented over the last several months.

Next we have Leon Harlow, Commercial Director of YMU Group, the largest talent management company in the UK. He tells us how to get the best out of a celebrity/ brand relationship and how to negotiate with influencers and treating them like a media channel in their own right.

Lastly, we catch up with our most junior member of the MCA team, Oscar Edwards. He tells us what it was like joining amid the pandemic and going from a client facing role to working from home since day one. 

On this week’s podcast we talk to the former Head of Global Accounts at DDB, Greg Taucher, who now passes on that knowledge to the students at Michigan State University. We find out how he’s helping to adapt the next generation in a digital led advertising world.

We then speak to Stephanie Balint, the Production Director of Verizon’s In-house agency based in New York City. She shares some of the changes and trends she’s seen in the last few months as well as benefits to integrating your agencies capabilities.

Lastly, we catch up with George Olver, co-founder of Movidiam, the online production networking platform. He gives us a walkthrough of how Movidiam can be an effective tool to provide an agile methodology of connecting clients, agencies and production companies.

This week we talk to Simon Wells and Adam Ford from Channel 4 TV about the opportunities for brands to invest and share the spoils in Branded Entertainment, and working together to leverage all content channels for better activation.

Next we speak with Sergio Lopez Ferrero, McCann’s EMEA Chief Production Officer. He shares some insight as to how McCann has thrived over the last 6 months, how he maintains a consistent standard of work across his 13 offices as well as McCann’s take on sustainable options in production.

Lastly, Adam Smith an independent media guru, gives us a look at the data landscape in marketing and talks about the missed opportunities between creative and data, the need for more clarity and collaboration.

On this week’s podcast we’re joined by Steffen Gentis, Chief Production Officer at BBDO Germany . He talks to us about sustainability, some best practices to making production greener as well as the innovations he’s seen during the last 6 months.

Next we have Jeremy Gibson, CMO at Hovis. Who talks to us about some of the key factors to consider in a multi-channel world, and how he sees the future landscape between brands and agencies.

Finally Jon Crownshaw, having worked as CMO for BT Sport, Jon talks to us about the learning experiences he found when he started up his own sports talent sourcing consultancy. The key to thriving amid the pandemic and getting the most value through better activation.

Steffen Gentis:

www.bbdo.de/en

Jeremy Gibson:

www.hovis.co.uk/

Jon Crownshaw:

www.weareathlete.com/