On this week’s podcast we’re joined by Steffen Gentis, Chief Production Officer at BBDO Germany . He talks to us about sustainability, some best practices to making production greener as well as the innovations he’s seen during the last 6 months.

Next we have Jeremy Gibson, CMO at Hovis. Who talks to us about some of the key factors to consider in a multi-channel world, and how he sees the future landscape between brands and agencies.

Finally Jon Crownshaw, having worked as CMO for BT Sport, Jon talks to us about the learning experiences he found when he started up his own sports talent sourcing consultancy. The key to thriving amid the pandemic and getting the most value through better activation.

Steffen Gentis:

www.bbdo.de/en

Jeremy Gibson:

www.hovis.co.uk/

Jon Crownshaw:

www.weareathlete.com/