MCA / Murphy Cobb - Innovation Interviews

On this week’s podcast we talk to Luke Hammersley, EMEA CEO of Creative Drive, which was recently acquired by Accenture Interactive. He shares his insight on the acquisition, how they will continue to differentiate themselves and the value proposition the new acquisitive will means for clients. Luke reflects on the last six months and the changes he’s seen in the relationships between client and production.

We then catch up with our extremely knowledgeable music consultant Debbie Pearce who has dealt with everyone, at every level in the music industry.  She tells us about some of the projects she’s currently working on and offers us some best practice tips about music in your project and how we ensure our clients get it right the first time.

Luke Hammersley:

[email protected]

www.creativedrive.com/

Debbie Pearce:

[email protected]

This week we talked to Cliff Francis, discussing his time and successes as the Worldwide Creative Director at Saatchi & Saatchi for Procter & Gamble brands, and taking P&G to the Cannes Lions Festival for the first time. How he’s adapting to a new way of working and his view on how brands can return to making impactful and award winning campaigns.

Next we speak to Ryan McFadyen, who thanks to his medical background in behavioural science, leads an agency which is changing the approach to tackling a client’s problems. HIs agency utilises neuroscientific methods to gain more insight into the effectiveness of marketing campaigns towards consumer engagement.

Lastly, Tom Horton talks to us about the abundant possibilities of Computer Generated Imagery and finding the right balance between integrated CGI and live action, to maximise the efficacy of a project.

Cliff Francis:

[email protected]

https://www.bluememo.com/

Ryan McFadyen:

[email protected]

https://haveyouheard.co.za/

Tom  Horton:

[email protected]

This week we had Sarah Scudder, who joined us from America's tech heartland of California; she told us about her role as President of The Real Sourcing Network (RSN), a group of very smart American procurement thinkers, applying digital and technological solutions to help clients make substantial savings in their marketing spends.

Then, we spoke with Jessie Nagel and Gabi Kay from Green the Bid; who are heavyweight producers. They are leading a community dedicated to creating a carbon-neutral ecosystem to establish sustainable commercial production. 

Lastly, we welcomed Robert Campbell; Robert was a founder of Rainey Kelly Campbell Roalfe.  Robert is travelling a different path, acquiring and exploiting forgotten film and TV properties - notably, Hammer (The House of Horror) and, The Wombles.

Sarah Scudder – [email protected]

https://rsnetwork.com/

Jessie Nagel - [email protected]

www.hypeworld.com

Gabi Kay - [email protected]

https://greenthebid.earth

Robert Campbell - [email protected]

On this week's podcast, we invite four guests from the southern hemisphere who have been doing some very interesting things in these difficult times.

Australia Post – [email protected]

Finch – www.finchcompany.com; [email protected]

Culture Foundry – www.culturefoundryco.com; [email protected]

In this week's Innovation Podcast, we shine a spotlight on the new routes clients are taking to create content — via in-house agencies, and specialists in format driven creation and production.

Firstly, we welcome Simon Martin, the CEO of the fast-growing Oliver, which has become a leading light in structuring and staffing in-house agencies for many clients.  He tells us how Covid has impacted their clients, and how their in-housing model deals well with the challenges the lockdown has presented.

Next we hear from Jenny Chan Von Meyenburg who is APAC Director of Lego’s self-built and hugely-respected in-house agency, about the advantages Lego enjoys with the alignment of creative and marketing objectives.  She also introduces us to a word that may yet become all the rage:- TRY-VERTISING.

Then we have Victor Knaap, founder and CEO of MediaMonks, who are a world leader in the growing sphere of format-driven content creation and production; he talks about how clients are thinking about the “data versus creative” balancing act in these tough times.

Finally, our geography field trip this week goes to France, and a catch up with Christian Métrailler on the challenging situation that is still going on over there.

On this week’s podcast, we heard from two heavyweight procurement professionals about how the crisis has affected the role and activities of a crucial stakeholder group of MCA's.

Simon Soothill who moved from an initial career in brand marketing to procurement and has held roles of increasing seniority at Diageo, Accenture, Lloyds Bank and now at Crown Commercial Services (the UK Government procurement arm) and;

Tina Fegent who has had a storied career in procurement, starting as a grad at Thorn EMI, and rising ever higher up the food chain, including some unconventional stops along the way as Head of Procurement in two major ad agencies, and now runs the "go-to" independent procurement consultancy in the UK.

Then we spoke to an incredibly interesting man, Pad, who is a leading business and performance psychologist; he works on helping businesses and the individuals within them maximise their potential through "archetypal psychology".  He spoke about the particular challenges of keeping teams motivated and on point in a world where we interact only by video screens, and how he sees the future playing out.

[email protected]

https://tinafegent.com

+44 7970 472 211

[email protected]

www.teamme.com 

+44 7443 546 535

This week we're going agency side, starting with Tom Knox, Partner at Mullen Lowe, who spoke of the challenges of leading a team embedded in the heart of the UK Government during this pandemic. Then Andy Fowler, Founder and Chief Creative Officer of Brothers and Sisters chats about the opportunities for agencies and production companies, born out of the necessities of lockdown. We get the view from over the Atlantic, as Lee Weiss, Senior Exec Producer at Ogilvy NY gives us the lowdown on how they have continued to be able to execute great campaigns for clients. Finally, our weekly check in with one of our markets, Dubai, where we chat with Sam Eid who tells us how the Emirates is opening up for business again. 

Every week we talk to the most interesting and experienced people in the advertising and production industry. 

This week we chatted to the Chief Chaos Officer of P.I.G. China, Nick Dodet about the state of production currently in that market, how the business started and the trend toward working directly to brands. 

Then we caught up with passionate LGBTQ run production outfit Sputnik Studio with bases in Warsaw, LA and Cape Town. Their founder/ owner Magda Czmuda told us about the challenges she faces, and building an all female list of directors. 

Finally we chatted to John Spary of JSA, the founder of the worlds most respected Directors Rep company about life through Covid and briefly with his director Hans Emanuel about the ease of directing remotely in recent months. 

This week we talked to George Kegler, an expert in World Affairs, and specifically about Russia after last weeks Referendum, Putin and his views on what to expect next and how it affects us in advertising.

Then we chatted to Tracie Saban and Claire Toeman at Crocodile Casting in London to see how easy it is to source amazing talent right now in the this current state of turmoil. 

This week we chatted to the team at Marshall Street Editors who have developed full remote editing practices.

We also travelled to Istanbul to catch up with Tolga Kaya, MCA's Business Lead in Turkey, Ender Sevim the Managing Partner from Depofilm, and Müge Kolat, Managing Partner of IMA Group (Post Production).

Finally we caught up with the challenges facing production in Argentina with Ivan Entel, Founder and CEO of Red Creek, and Martin Jakubowicz MCA's Business Lead in Buenos Aries.