In this week's Innovation Podcast, we shine a spotlight on the new routes clients are taking to create content — via in-house agencies, and specialists in format driven creation and production.

Firstly, we welcome Simon Martin, the CEO of the fast-growing Oliver, which has become a leading light in structuring and staffing in-house agencies for many clients.  He tells us how Covid has impacted their clients, and how their in-housing model deals well with the challenges the lockdown has presented.

Next we hear from Jenny Chan Von Meyenburg who is APAC Director of Lego’s self-built and hugely-respected in-house agency, about the advantages Lego enjoys with the alignment of creative and marketing objectives.  She also introduces us to a word that may yet become all the rage:- TRY-VERTISING.

Then we have Victor Knaap, founder and CEO of MediaMonks, who are a world leader in the growing sphere of format-driven content creation and production; he talks about how clients are thinking about the “data versus creative” balancing act in these tough times.

Finally, our geography field trip this week goes to France, and a catch up with Christian Métrailler on the challenging situation that is still going on over there.