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Week commencing 17.08.20
On this week's podcast, we invite four guests from the southern hemisphere who have been doing some very interesting things in these difficult times.
We welcome Amber Collins, the CMO of Australia Post, who have used the crisis as an opportunity to remake their relationship with the citizens of that vast continent, and in some really innovative ways.
Staying in Australia, we hear from Loren Bradley, of production company Finch, who have been proactively investing time and money in a range of non-advertising initiatives, including one to teach kids to be more polite during lockdown!
Then we head over to South Africa, and get a briefing from Dali Tembo and Bradley Shrimpton of The Culture Foundry, on the fascinating science of ethnography as applied to marketing research and insights.
Finally, back to Australia to get a local market update from our leader in Sydney, Les Luxford. How has the recent re-lockdown affected things?
Australia Post – [email protected]
Finch – www.finchcompany.com; [email protected]
Culture Foundry – www.culturefoundryco.com; [email protected]
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By Pat MurphyOn this week's podcast, we invite four guests from the southern hemisphere who have been doing some very interesting things in these difficult times.
We welcome Amber Collins, the CMO of Australia Post, who have used the crisis as an opportunity to remake their relationship with the citizens of that vast continent, and in some really innovative ways.
Staying in Australia, we hear from Loren Bradley, of production company Finch, who have been proactively investing time and money in a range of non-advertising initiatives, including one to teach kids to be more polite during lockdown!
Then we head over to South Africa, and get a briefing from Dali Tembo and Bradley Shrimpton of The Culture Foundry, on the fascinating science of ethnography as applied to marketing research and insights.
Finally, back to Australia to get a local market update from our leader in Sydney, Les Luxford. How has the recent re-lockdown affected things?
Australia Post – [email protected]
Finch – www.finchcompany.com; [email protected]
Culture Foundry – www.culturefoundryco.com; [email protected]