This week we talk to Simon Wells and Adam Ford from Channel 4 TV about the opportunities for brands to invest and share the spoils in Branded Entertainment, and working together to leverage all content channels for better activation.

Next we speak with Sergio Lopez Ferrero, McCann’s EMEA Chief Production Officer. He shares some insight as to how McCann has thrived over the last 6 months, how he maintains a consistent standard of work across his 13 offices as well as McCann’s take on sustainable options in production.

Lastly, Adam Smith an independent media guru, gives us a look at the data landscape in marketing and talks about the missed opportunities between creative and data, the need for more clarity and collaboration.