Another week chatting on Zoom with Steve Davies the CEO of the APA (Advertising Producers Association), Jani Guest from the production company Independent, and Hughie Phillips from MindsEye. We covered numerous topics, including the tripartite agreement between the APA, ISBA and the IPA around the approach to Covid 19 best practice process, Agency Producers, In-House production and rosters. We also talked with Emil Rangelov of Icon Films in Bulgaria to see how the state of production is in Sofia.