Imagine scrolling through Instagram and seeing Tom Hanks warning you about a deepfake video of him promoting a dental plan. Known for his whimsical posts, Hanks suddenly shifts gears, raising concerns about AI technology. As Hollywood dives deeper into de-aging tech for films, stars like Hanks face a new digital reality. But is this technological marvel a dream come true or a nightmare in disguise?

#TomHanks #AIDeepfake #HollywoodTech #MovieMagic #CinemaEvolution #AIinMovies #DeAgingTechnology #FutureOfFilm #DigitalAge #CelebrityAI

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Have you ever wondered what’s really inside that tempting bag of chips or your favorite chocolate bar? As we casually toss packaged foods into our shopping carts, do we really understand the impact of what we’re eating? India's food safety regulator thinks it’s time we take a closer look. In light of alarming health statistics, the Food Safety and Standards Authority of India (FSSAI) has approved a new proposal that could change the way we see our favorite snacks forever. This move could revolutionize how we perceive the healthiness of our daily treats and even save lives. But will it actually change our eating habits, or are we too set in our ways? Stay tuned to find out.

#FoodSafety #HealthCrisis #FSSAI #NutritionFacts #HealthyEating #LabelTruth #SugarAlert #SnackSmart #HealthyIndia #DietRevolution

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Imagine your favorite local e-commerce giant suddenly being taken over by a global powerhouse like TikTok. That’s exactly what happened when Bytedance, TikTok’s parent company, acquired a majority stake in Tokopedia. The aftermath? Job cuts, cultural clashes, and a complete overhaul of work dynamics. But amid the chaos, could there be a silver lining for Tokopedia and its employees?

#tokopedia #tiktok #merger #ecommerce #indonesiamarket #corporateculture #businessnews #techacquisition #digitaltransformation #futureofwork

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***French***

Avez-vous déjà pensé à quel point les bons mots peuvent faire ou défaire une entreprise ? Plongez dans le dernier livre d'Abhishek Borah pour découvrir le pouvoir caché du langage dans le monde des affaires. Des noms de marque aux faux pas sur les réseaux sociaux, la manière dont les entreprises communiquent peut avoir des effets profonds sur les attitudes des consommateurs et sur leurs résultats financiers. Imaginez débloquer les secrets de la façon dont Toyota, Tesla, et même Mahatma Gandhi ont utilisé le langage à leur avantage. Le livre de Borah, rempli d'anecdotes captivantes et d'exemples concrets, révèle comment un simple changement de « nous » à « vous » peut influencer les ventes et la fidélité à la marque. Mais voici la surprise : et si la façon dont vous parlez en ligne façonnait plus que de simples perceptions ? Préparez-vous à découvrir les incroyables façons dont le langage peut changer la donne. Êtes-vous prêt à repenser l'impact de vos mots ?

***English***

Ever wondered how the right words can make or break a business? Dive into Abhishek Borah’s latest book to discover the hidden power of language in the business world. From brand names to social media blunders, the way companies communicate can have profound effects on consumer attitudes and their bottom lines. Imagine unlocking the secrets of how Toyota, Tesla, and even Mahatma Gandhi have used language to their advantage. Borah’s book, full of gripping anecdotes and real-world examples, reveals how something as simple as changing “we” to “you” can impact sales and brand loyalty. But here's the twist: what if the way you talk online is shaping more than just perceptions? Get ready to uncover the incredible ways language can change the game. Are you prepared to rethink the impact of your words?

MINE YOUR LANGUAGE: INFLUENCE, ENGAGE, PREDICT, by Abhishek Borah. india: Penguin Random House, March 2024, 448 pages. ISBN-13: 978-0-143-46162-3. Paperback.

Buy the Book at Amazon: https://www.amazon.fr/Mine-Your-Language-Influence-Predict-ebook/dp/B0CWS6BL9X/

The Book Review Essay, written by Mayukh Mukhopadhyay, published by Journal of Global Marketing, will become available at https://doi.org/10.1080/08911762.2024.2393601

#LanguagePower #BusinessSecrets #MarketingMagic #SocialMediaImpact #BrandCommunication #ConsumerPsychology #TextInfluence #MarketingInsights #BusinessAnecdotes #UnlockTheWords #INSEAD #TaylorFrancis #JGM #ABDC #TextMining

Ever wondered how the right words can make or break a business? Dive into Abhishek Borah’s latest book to discover the hidden power of language in the business world. From brand names to social media blunders, the way companies communicate can have profound effects on consumer attitudes and their bottom lines. Imagine unlocking the secrets of how Toyota, Tesla, and even Mahatma Gandhi have used language to their advantage. Borah’s book, full of gripping anecdotes and real-world examples, reveals how something as simple as changing “we” to “you” can impact sales and brand loyalty. But here's the twist: what if the way you talk online is shaping more than just perceptions? Get ready to uncover the incredible ways language can change the game. Are you prepared to rethink the impact of your words?

MINE YOUR LANGUAGE: INFLUENCE, ENGAGE, PREDICT, by Abhishek Borah. india: Penguin Random House,

March 2024, 448 pages. ISBN-13: 978-0-143-46162-3. Paperback.

Buy the Book at Amazon: https://www.amazon.in/Mine-Your-Language-Influence-Predict/dp/0143461621

The Book Review Essay, written by Mayukh Mukhopadhyay, published by Journal of Global Marketing, will become available at https://doi.org/10.1080/08911762.2024.2393601

#LanguagePower #BusinessSecrets #MarketingMagic #SocialMediaImpact #BrandCommunication #ConsumerPsychology #TextInfluence #MarketingInsights #BusinessAnecdotes #UnlockTheWords #INSEAD #TaylorFrancis #JGM #ABDC #TextMining

Ever wondered how the right words can make or break a business? Dive into Abhishek Borah’s latest book to discover the hidden power of language in the business world. From brand names to social media blunders, the way companies communicate can have profound effects on consumer attitudes and their bottom lines. Imagine unlocking the secrets of how Toyota, Tesla, and even Mahatma Gandhi have used language to their advantage. Borah’s book, full of gripping anecdotes and real-world examples, reveals how something as simple as changing “we” to “you” can impact sales and brand loyalty. But here's the twist: what if the way you talk online is shaping more than just perceptions? Get ready to uncover the incredible ways language can change the game. Are you prepared to rethink the impact of your words?

MINE YOUR LANGUAGE: INFLUENCE, ENGAGE, PREDICT, by Abhishek Borah. india: Penguin Random House,

March 2024, 448 pages. ISBN-13: 978-0-143-46162-3. Paperback.

Buy the Book at Amazon: https://www.amazon.in/Mine-Your-Language-Influence-Predict/dp/0143461621

The Book Review Essay, written by Mayukh Mukhopadhyay, published by Journal of Global Marketing, will become available at https://doi.org/10.1080/08911762.2024.2393601

#LanguagePower #BusinessSecrets #MarketingMagic #SocialMediaImpact #BrandCommunication #ConsumerPsychology #TextInfluence #MarketingInsights #BusinessAnecdotes #UnlockTheWords #INSEAD #TaylorFrancis #JGM #ABDC #TextMining

Imagine a country facing severe sanctions, yet rising to become the world’s fourth-largest economy. Sounds impossible? Russia has done just that. The World Bank’s recent data reveals this surprising economic climb, even as the West imposes heavy restrictions. From oil trade tricks to war-driven spending, Russia's resilience has puzzled experts. How is this possible? What secrets lie behind this economic enigma? Dive in to uncover the surprising truths.

#EconomicMiracle #RussiaRises #SanctionedSuccess #OilLoopholes #WarEconomy #GDPGrowth #FinancialSecrets #EconomicPuzzle #RussiaUnveiled #GlobalEconomics

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In just five years, Birkenstock has transformed from an "ugly" sandal to a coveted status symbol among India's elite. These iconic sandals, known for their cork-and-latex footbed, have taken upscale parties by storm. But what makes Birkenstock so irresistible to the Indian rich? Is it the comfort, the brand appeal, or something more?

#FootwearFashion #EliteStyle #BirkenstockIndia #LuxuryFootwear #FashionTrends #ComfortAndStyle #IndiaFashion #BirkenstockTrend #StatusSymbol #FootwearRevolution

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==== THIS IS NOT A TAX RECEIPT OR INVOICE ====

Imagine the shock when China’s biggest property developer, Evergrande, collapsed under a mountain of debt. The fallout didn't just shake the real estate market; it put the spotlight on the Big Four auditors—Deloitte, PwC, EY, and KPMG. With the Chinese government now questioning their role, could this be the end of their reign in China? Dive into the scandal that’s turning the financial world upside down and uncover the truth behind the headlines.

#ChinaScandal #EvergrandeCrisis #BigFourAuditors #FinancialFraud #AuditFailure #PropertyCollapse #ChinaEconomy #PwCUnderFire #AuditingCrisis #ReputationRisk

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Imagine a world where your most sensitive information is virtually unhackable, a world where data breaches are a thing of the past. Welcome to the realm of quantum communication. Recently, the Indian Department of Telecommunications announced a bold initiative to revolutionize communication through quantum technology. But what makes this so special, and why is the government so invested in this futuristic tech? Discover how India's quantum leap could reshape our digital landscape forever. Are we on the brink of a technological breakthrough?

#QuantumTech #IndiaInnovation #SecureCommunication #TechRevolution #FutureOfTech #QuantumLeap #IndiaLeads #DigitalSecurity #QuantumFuture #TechTitans

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