A Digital Strategy Podcast

Weekly Set: Design Thinking Is Out. Embedded AI Engineers Are In.


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Topics & Timestamps:

(00:00) Post-vacation chaos & travel with kids

(01:32) Toronto's ultra-walking trend and "suffer-fest" culture

(04:02) Why 95% of enterprise AI projects fail (and why that stat is flawed)

(05:02) OpenAI's Forward Deployed Engineer: new name, old consulting playbook

(10:42) How design thinking lost its strategic seat — from systems to pixel pushing

(14:10) Grassroots vs. enterprise AI: where real impact happens

(21:18) Side quests: car UX, sensors, and Italian road drama

 

Resources Mentioned:

• MIT's enterprise AI failure stat (context & critique)

• OpenAI's Forward Deployed Engineer job description

• IDEO's legacy of design thinking

• Toronto Reddit ultra-walking stories

 

Key Quotes:

"Design thinking didn't die — it got downgraded to pixel pushing."

"If it's turnkey, it's repeatable. And if it's repeatable, AI can do it."

"These FDE roles feel like consulting 2.0 — but still too engineering-led."

Links

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A Digital Strategy PodcastBy Tennis