Channel 4’s ‘Embarrassing Fat Bodies’ has recently been at the forefront of promoting the benefits of hypnotherapy and weight loss. As the NHS looks to find more effective, longer lasting methods for common issues, hypnotherapy for weight loss is fast becoming the chosen methodology. In the programme they actively promote the use of a new strategy called ‘hypno-band’, a technique which convinces the client that their stomach is smaller – like a mental ‘gastric-band’ but without the actual physical repercussions or the need for dangerous surgery.