Weird, Smart.

What is paid media, and how does it work? If you're wondering how to save yourself from an expensive mistake, you'll want to tune into today's episode. Katie Ryan teaches us about:

• Creating a plan for your goals
• How to avoid costly mistakes in your campaigns
• How to attract the right audience to your offer

Want to See An Example?
Check out this start-to-finish strategy and paid media project we did for Beacon Station.

Is social media branding necessary for business, or tricky business? In this episode, Jackie is put in the hot seat by the one and only, Alex Wier.

We talk about:
⚡️Where most businesses get stuck with content
⚡️When it's a good idea to talk about paid advertising
⚡️How many TikTok dances it takes to get a new customer

Want to see an example of awesome social media?
Check out how the Social Team transformed VeryVera's platforms in less than one year!

Is a business really a business without a website? In this episode of the Weird, Smart Podcast, the Wier / Stewart Web Team geek out with us over all things of the interwebs.
 
 We'll talk about:
⚡️ How to build a site for function, not flare
⚡️ What makes an audience click on an offer
 ⚡️ Why user experience matters for your business goals
 ⚡️ Why Freddie Prinze Jr. is still a national treasure

Want to see an example of great web work?
Check out this epic development of Legend Orthopedic's website.

Branding works, until it doesn't. But how do you know whether or not it's time to revisit your brand strategy? Today, we'll talk with Christina Tucker about the right time - and the right way - to embark on a rebrand.

We'll talk about:

• The first sign that a rebrand is needed
• Why rebranding is a scary topic
• How to adapt and evolve

And so much more!

Want to see an example of a rebrand?
See how we helped Augusta University through a recent rebrand.

Feel like your brand is standing on shaky ground? You'll want to tune in for this. Katie King, Director of Strategy at Wier/Stewart, comes on the show to talk about brand stability.

You'll learn:

• How to leverage brand loyalty for growth
• When it's time to revisit your brand promise to your customers (and why it matters)
• Strategies to help you achieve short-term and long-term goals for your brand

New business or established? Not a problem!
Check out this example of a rebrand for Augusta Office Solutions

Questions?
Get in touch with Katie and the W/S team

In this episode, we're joined by Leonard "Porkchop" Zimmerman and Tony Minnicks to talk about the value of good graphic design.

You'll learn about:

• Ads of old, and why they work so well (even today!)
• Why trying the "ugly" font can be a strong move for your brand
• The love affair between art and design, and why this relationship is vital to marketing

Want to see some of their work?

Follow Porkchop at: 

• @pantone811
• Make My Porkchop
• Leonard "Porkshop" Zimmerman

Follow Tony Minnicks at:

• @throwaway.graphics

Need more design in your life?
Check out this example of a redesign for Joye in Aiken 2021

In this episode, Amanda Ferguson teaches us the importance of video marketing in any business's overall strategy.

You'll learn:

• How to make valuable content within your budget (from using your own phone to hiring a video production team)
• Ways to repurpose your valuable video content
• Whether or not videos can actually increase sales
• How Froof used to pass the time between MTV commercial breaks

...and so much more.

Want to see an epic video?
Check out this case study for the Georgia Cyber Center.
https://www.wierstewart.com/work/georgia-cyber-center

In this episode, Rachel Baker helps us all understand what it takes to build a brand that lasts.

You'll learn:

• What to consider when positioning your brand for success
• Why market share is so important 
• How to plan your brand vision for the future

...and so much more.

Need a Branding Buddy?
Check out some of our favorite projects!
https://www.wierstewart.com/work

In this episode, the fearless leaders of Wier/Stewart "dive deep and fly high" into the importance of a brand name.

You'll learn:

• How a brand name can attract the right audience
• Specific techniques to bring your business values to light through your name
• WTF is up with the Wier/Stewart flying fish

Need a Branding Buddy?
Check out some of our favorite projects!
https://www.wierstewart.com/work

In this episode, Alex and Daniel dig deep to share Augusta brands that do it well.

You'll learn about what it takes to have a solid brand hook, brand look, and what get's their audiences shook!

We'll take a look at three iconic Augustan brands that have the founders of Wier/Stewart craving for more.

Need a Branding Buddy?
Check out some of our favorite projects!
https://www.wierstewart.com/work