Weirdly Effective: How Creative Businesses Build Experiences

Some businesses sell a product. Others build a whole experience around it: the Kickstarter people won’t stop talking about, the community that organically forms, the merch nobody throws away.

Weirdly Effective is a show about how they did it. Host Megan Eckman sits down with authors, cat cafe owners, a hot dog daddy, and many more creative businesses to dig into what they built, what worked, and the thinking behind every decision.

You’re not here to copy anyone. You’re here to steal the thinking, because that’s the part that works for every business.

First episode drops Wednesday, October 28. Follow so you don’t miss it.

Brought to you by Fat Cap. We help businesses stop getting ignored by creating clever brands with personality. https://www.fatcap-design.com/