A French lad has gone viral for the one Irish thing he’d “die for”… and it’s not the Cliffs of Moher or Temple Bar. It’s a humble slice of white pan. Yes, really.

Welcome to the Bread Barometer. Top three breads, top three brands, and plenty of controversy — from Brennan’s vs Irish Pride to sourdough, part-baked rolls, and even a rogue shout for Veda.

And finally: does a scone count as bread?