In this episode, Will & Kevin interview Brad Johnson, the former owner of Northern Michigan’s first Culver’s, who reflects on his inspiring entrepreneurial journey. After a 30-year career at McDonald’s, Brad transitioned into owning and operating multiple Culver’s franchises, including the first location in Traverse City. He shares how his dedication to exceptional customer service, strategic location planning, and deep community involvement—such as hosting classic car shows and supporting local charities like Disabled American Veterans—helped him achieve long-term success.

Brad also opens up about the challenges of building a business in smaller markets and the importance of perseverance and team building. Now retired, he continues to stay connected to the community while enjoying life with his family, classic cars, and plenty of golf.

Comments made are not to be considered endorsements of Tri-Star Trust or its employees. All viewpoints expressed herein belong solely to the commentators, whether or not they are employees or clients, and remain uninfluenced and uncompensated by Tri-Star Trust or any of its affiliates.