<p>Welcome to episode #1 of The Authority Brand Podcast! In this first episode, host Curt Mercadante discusses what you can expect from this podcast, and lays out hte difference between an authority brand and a commodity brand.</p>

Welcome to episode #1 of The Authority Brand Podcast! In this first episode, host Curt Mercadante discusses what you can expect from this podcast, and lays out hte difference between an authority brand and a commodity brand.

Welcome to The Authority Brand Podcast!

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.

The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

Business

Marketing

Management

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business. The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

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Welcome to The Authority Brand Podcast!

Welcome to The Authority Brand Podcast!