Welcome to The Hard Launch — the podcast where founder life meets the chaos, joy, and drama of weddings, relationships, and real life.

I'm Natasha, a founder, mom, and entrepreneur. This show is inspired by my own journey — from planning my own wedding, to building a career in the wedding industry, to launching GIA, an AI-powered wedding planning app that's changing how couples plan their big day.

In this trailer, I'm sharing why I created The Hard Launch: to have real, unfiltered conversations about what it takes to build something from scratch — whether it's a business, a relationship, or your dream wedding.

Each episode dives into the messy middle of entrepreneurship and love — the behind-the-scenes stories that don't make the highlight reel but define what it means to launch something meaningful. Expect honest insights from founders, wedding experts, and creative entrepreneurs on balancing ambition, burnout, and relationships — and the moments of magic in between.

If you've ever tried to juggle big ideas, love, and life all at once, this is your space to learn, laugh, and get inspired.

Follow us on Instagram and YouTube @TheHardLaunchPodcast